Are you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow? Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services. I break down the steps Cheryl (and you!) can implement to create a content creation strategy that will give you the return on your investment that you deserve. Join the BizChix Community Connect With Cheryl Tan: Website STANDOUT with Cheryl Tan (Podcast) Work with Cheryl Books or Tools or Events Mentioned: Acuity Typeform Paypal Other Links Mentioned: Stand Out with Cheryl Tan Episode 47: Create the Life You Want with Jocelyn Sams The Flipped Lifestyle Podcast BizChix Episodes Mentioned: Other On Air Coaching Calls 263: How to Get More Clients 267: Strategically Design, Launch and Grow a Podcast with Natalie Eckdahl 209: Productive Podcast Guesting - Become a Podcast Guest with Natalie Eckdahl Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Listen to our sister podcast Stacking Your Team. Join the BizChix Community at BizChix.com/join. This episode was first published at BizChix.com/308.