Ralph Greene, who spent 21 years at Nike overseeing sports marketing, discusses working on deals for the company with Michael Jordan, Tiger Woods, Kobe Bryant, LeBron James, Dirk Nowitzki and Michael Vick. Greene also discusses how endorsement deals for athletes have changed over the past 2 decades, Brand Jordan vs LeBron James’ business lines, the current amateur basketball and football culture and suggestions for how it needs to change, safety around football and how Tiger Woods grew Nike Golf’s business. Greene also reveals the one non-Nike athlete he wishes he would have had the opportunity to work with while at Nike. 

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