Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle. ----- Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand. Perfecting Your Story and Your Brand Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career. Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story. In this episode, Laurie shares: Why stories are so important How she got started with CookIt Media What your brand position is How to find information about your audience How to determine your target audience Resources: Tasty Pins 118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin Meredith 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill CookIt Media Work with CookIt Media Enter the CookIt Consulting Intro Giveaway! Leave a comment on this episode’s blog post or leave a review of our podcast on iTunes, screenshot your review, and send it to podcast@foodbloggerpro.com. The deadline is January 31, 2018. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.