This is a Sell or Die classic episode. Maybe you missed it the first time around. If you didn't, listen again. Repetition is the mother of mastery. {Originally published: October 10th, 2017} Our guest this week is Jay Baer, founder of ConvinceAndConvert.com. Jay is a 24-year digital expert, a global keynote speaker and emcee, a New York Times best-selling author, a trusted advisor to dozens of brands, an active investor in tech startups, and a member of the Word of Mouth Marketing Hall of Fame. Jay stopped by to discuss how digital trends have changed marketing and customer relationships over the past few decades. His insight will help you no matter what business you’re in. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 03:37 - What was the Renew Blue plan? 14:12 - Jay's first foray into internet sales 20:52 - What did Jay see as the future of the internet? 29:40 - What can companies do to combat bad customer reviews on the internet? 38:01 - Why Jay believes every business should have their own podcast   FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.   Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy