Tyler Mayoras is a Principal at Advantage Capital Partners, a company that invests in small businesses that are ready for growth. As a principal, his duties revolves around screening and identifying potential opportunities for investments, facilitate due diligence, and close transactions. His primary focus is on investments made by their agriculture wing, aptly called Advantage Capital Agribusiness Partners. Some of the most prominent businesses he watched over were Hip Chick Farms, Shenandoah Growers, and NurturMe.   In this episode, Tyler shares the kind of businesses their company looks for when it comes to investing. He explains their requirements, what convinces them to invest in that particular business, as well as why almost half of the businesses they look at are rural or close to rural. He also shares how the government is involved in their investments and his experience working with NurturMe, a gluten-free baby food company.     “A lot of the whole food revolution is being driven by people under 40: The Millennials and Generation Z.”– Tyler Mayoras     This Week on The Future of Agriculture Podcast:    The type of investing Tyler does with Advantage Capital Partners. How hard is it to invest in a new industry? Would wheat-based products still be considered plant-based? Is it hard to merge those who are interested in progressive food and ag business and those supporting a rural economy? The trends in the natural space and how companies manage to stay unique. What do they consider as impact investing? Spaces he would like to find more companies to invest in. The impact of information accessibility on food trends.   Resources Mentioned:   23andMe NurturMe   Connect with Tyler Mayoras:   Advantage Capital Partners Twitter     We Are a Part of a Bigger Family!    The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today.      Share the Ag-Love!    Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!    Learn more about AgGrad by visiting:  Future of Agriculture Website AgGrad Website AgGrad on Twitter  AgGrad on Facebook  AgGrad on LinkedIn  AgGrad on Instagram