28 min listen
ratings:
Length:
28 minutes
Released:
Oct 7, 2010
Format:
Podcast episode
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.
The panel also discusses positive thinking. Is better to be optimistic in business, or realistic?
Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.
Producer: Ben Crighton.
Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.
The panel also discusses positive thinking. Is better to be optimistic in business, or realistic?
Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.
Producer: Ben Crighton.
Released:
Oct 7, 2010
Format:
Podcast episode
Titles in the series (100)
31/05/2012: Evan Davis and guests swap thoughts on the risks and opportunities in the global economy. by The Bottom Line