32 min listen
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump
ratings:
Length:
28 minutes
Released:
Oct 4, 2017
Format:
Podcast episode
Description
Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription services. The key lies in focusing on the coverage that has been pivotal for Politico, according to Politico President Poppy MacDonald. The publisher has not wavered from its original brand of policy and politics journalism, so it’s managed churn and avoided the impact of the Trump bump. Macdonald discusses subscriptions, Trump bump and more on this week's podcast.
Released:
Oct 4, 2017
Format:
Podcast episode
Titles in the series (100)
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