Global Product Management Talk is pleased to bring you episode 016 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.

Our Guest: Nis Frome is the producer of a new podcast for product managers and developers called, “This is Product Management,” which is sponsored by Alpha UX. He is also the Director of Demand Generation at Alpha UX, a software validation platform that provides real-time user insights. 

Highlights from the discussion include:
The importance of storytelling is learning the story of the customer – making sense of the customer’s problem and the best solution that provides the most value.The podcast, “This is Product Management,” that Nis produces emphasizes digital products, but the content is applicable to anyone working on products in companies, regardless if you are a product manager or not.Instead of MVPs, large organizations should think in terms of minimal viable experiments – quickly running low-cost experiments to test hypotheses and learn what the customer needs.Of the topics covered so far on the This is Product Management Podcast, demand validation is one Nis explored further during our interview. Demand validation occurs before optimizing a product and involves a single type of experiment that demonstrates at least one customer is interested in the product concept – getting from zero customers to one customer.