It starts by building a culture that's excited to learn what you learn and take the ball and run with it. That type of behavior has traditionally been known as buy-in and it often hard to come by. You'll dramatically improve your chances if that buy-in earns an unfathomable level of operational freedom. It that type of environment your best people are able to dedicate most of their time to high impact activities. That's what I talk to Leigh Zellmer, of Blackwell Insurance, about how big of a game changer her dedicated time frames have been.