* How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first "light bulb moment" in direct response marketing) * Are you making this advertising mistake most business owners make? (Here's what to do instead to get well-paid and well-known) * 3 direct response marketing strategies for reaching a larger audience of repeat buyers * What's Working Now: Steve reveals his newest marketing model for making more money (This model came from a business that was on the brink of bankruptcy, and is now a seven-figure success) * Why being a small business is a huge competitive advantage IF you do THIS... * The most overlooked, underutilized, low-cost strategy for realistically getting wealthy * Joe, Dean and Steve share their biggest business breakthroughs for ultimate leverage, differentiation, and positioning * Why most businesses go out of business (and the #1 thing you must do if you're going to have a successful, secure, sustainable cash-getting business)