In this episode, our experts explain how you can
increase your relevance score and click-through-rate on the
Facebook platform. Using these metrics correctly will have a
lasting impact on your campaign’s ROI – both in the short-term and
the long-term.
Gain better understanding and
control of your Facebook ads following these simple strategies, and
Facebook will reward you with better impressions and cheaper
clicks.
 
IN THIS EPISODE YOU’LL
LEARN:

How to lower your cost-per-click
by increasing relevance score and
click-through-rate.
The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (<
How to use these 2 metrics to make
the necessary changes to your campaign (<
The “Share to Like” Ratio that
measures the success of your ad campaigns.

 
LINKS AND RESOURCES
MENTIONED IN THIS EPISODE:
Episode 3: Facebook Video Ad Game
Plan
Episode 33: The Ad Grid: How to Build Campaigns that
Convert and Scale
Episode 34: 14 Elements of Persuasive Ad
Copy
Episode 37: The 5 Biggest Facebook Ad Campaign
Mistakes
Episode 40: 4 Facebook Metrics Critical to Your
Success
Episode 41: 9 Ways to Increase Landing Page
Conversion Rate
 
Press and hold link to visit
the page
Show Page Notes
Thanks for
Listening!