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Burton Snowboards: Jake Carpenter

Burton Snowboards: Jake Carpenter

FromHow I Built This with Guy Raz


Burton Snowboards: Jake Carpenter

FromHow I Built This with Guy Raz

ratings:
Length:
45 minutes
Released:
Oct 23, 2017
Format:
Podcast episode

Description

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.
Released:
Oct 23, 2017
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.