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Eileen Fisher: Eileen Fisher (2017)

Eileen Fisher: Eileen Fisher (2017)

FromHow I Built This with Guy Raz


Eileen Fisher: Eileen Fisher (2017)

FromHow I Built This with Guy Raz

ratings:
Length:
45 minutes
Released:
Feb 25, 2019
Format:
Podcast episode

Description

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript "How You Built That," we check back with Glenn Auerbach who invented nICE mug, a container made entirely from ice that keeps drinks cold.
Released:
Feb 25, 2019
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.