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    LinkedIn Success Secrets
    LinkedIn Success Secrets
    LinkedIn Success Secrets
    Ebook59 pages24 minutes

    LinkedIn Success Secrets

    By Leonard Monroe

    ()

    Read preview

    About this ebook

    "LinkedIn Success Secrets": How to use LinkedIn to generate leads and increase your business sales.

    What is this course about?

    Learn how to create a killer company profile on LinkedIn that will help you convert more leads and increase sales.

    Discover the secrets to effectively use content marketing on LinkedIn to gain more connections and increase brand awareness.

    Find out how to utilize LinkedIn groups to increase leads and become known as an expert in your industry.

    Learn why it's important to measure and monitor the results of your marketing efforts on LinkedIn.

    Learn why upgrading to a premium LinkedIn account can get you even more targeted leads.

    Discover the secrets to finding and selling your prospects on LinkedIn.

    Find out what rookie LinkedIn mistakes you need to avoid to use LinkedIn to generate more leads successfully.

    LanguageEnglish
    PublisherLeonard Monroe
    Release dateJul 18, 2019
    ISBN9781393465898
    LinkedIn Success Secrets

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      Book preview

      LinkedIn Success Secrets - Leonard Monroe

      Chapter 1 – The Current State of LinkedIn

      As previously stated , LinkedIn has a network of over 500 million members, of which, 46 million of those users are students that are looking to get a jumpstart on their career search or are recent graduates. This is a huge audience for your business to market to. However, there are many features available to business marketers that narrow down the target audience, even as the network continues to grow.

      With that many members, it’s hard to imagine not using LinkedIn in your business marketing strategy. When Microsoft acquired the platform in 2016, it enabled the company to look further into what LinkedIn can do for all of its members. In October of 2018, LinkedIn partnered with Oracle, a software company that specializes in databases, to announce that it has several new integrations working the two businesses together. The most prominent of the integrations is the overhaul of the recruitment tools, which makes maneuvering back and forth between screens easier for recruiter and finding talent easier and more streamlined, among other things.

      Recruiter can now use the LinkedIn sourcing with Oracle Recruiting to find more candidates recommended by the Recommended Matches, who show candidates based on position fitness. This has allowed Administrators and Recruiters the ability to see the skills of their current employees, any gaps that they might have, and it enables them to compare their workforce with their competitor’s workforce.

      Oracle customers also gained access to the LinkedIn Learning feature, which means they can now use the learning catalog offered by LinkedIn, and a centralized location for administrators to view which of their employees have accessed and completed courses. Administrators can also view reports on engagement with the course. Currently there are 30 to 50 new courses offered every month, including courses on how to make work environments more inclusive. Some of the other new features on LinkedIn Learning include the following.

      Insights and recommendations for making the learning more relevant.

      Allowing administrators to add their own content, or use third-party created videos.

      Upload, manage, and track videos.

      Reports showing the progress of learners and the completion of videos.

      Tag videos to make searching videos for content based on purpose easier.

      Microsoft products are also seeing updates. In Microsoft’s email software, users can now see the profile information on the people in their contacts and in 2019 will add insights into the people you meet with to further personalize interactions. Collaborating with members on LinkedIn will be easier as well since you will now be able to create content in Microsoft Word, Excel, or PowerPoint with your connections even if you don’t have their email

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