Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results
    Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results
    Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results
    Ebook89 pages56 minutes

    Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results

    By Shanea Patterson

    4/5

    ()

    Read preview

    About this ebook

    Copywriting vs. Content Writing & Why B2B Companies Need Both explores the foundations of copywriting and content writing and examines why, in this day and age, B2B companies need to know both copywriting and content writing in order to succeed in today's tech-driven, consumer-focused market. If you want to stand out to customers, increase brand awareness, boost conversions, and stay on track with content creation, this eBook can help you get started.

    What You'll Learn:

    -Copywriting best practices
    -Content marketing best practices
    -How to perform SEO keyword research
    -How to create a content calendar
    -How to create your own content marketing plan
    -How to improve customer engagement
    -How to boost customer retention and loyalty rates
    -How to use the power of social media to boost sales
    -How to create S.M.A.R.T. goals
    -How to get started on each social media platform
    -How to get started developing a company blog & mistakes to avoid
    -How to incorporate content writing into your copywriting to maximum effect

    You'll also get resources such as:

    -Spelling & Grammar Checklist
    -Blog Post Checklist
    -Keyword research tools list
    -S.M.A.R.T. Goals worksheet

    Once you're done with this guide, you'll be equipped with the knowledge and tools you need to truly compete and stand out among your top competition. Coupled with my Content Marketing Workbook, you'll have step-by-step instructions on how to create your own content marketing plan, how to create useful content that engages your target audience and boosts conversions, making you at least double the revenue you're currently generating.

    Using proven tactics from top marketers and marketing influencers, this guide is packed full of useful and relevant data that you can start using today.

    LanguageEnglish
    PublisherSP Publishing
    Release dateJul 3, 2019
    ISBN9780463678725
    Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Results

    Related to Copywriting vs. Content Marketing

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      How To Create Winning Blog Content

      Jan 21, 2021

      How To Create Winning Blog Content
      3 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Busting those SEO MYTHS

      Mar 26, 2019

      Busting those SEO MYTHS
      3 min read

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      75 Writing prompts

      Dec 14, 2020

      75 Writing prompts
      8 min read

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      Rethinking Social Media Marketing

      May 27, 2019

      WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the

      3 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      How to Get Paid

      Apr 10, 2019

      LAST year James Wolf, a retired insurance agent making his first foray into literary fiction, sent portions of his unpublished novel, “No Good Day to Die,” to a handful of agents and publishers. In their responses the industry experts all told Wolf e

      9 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    Related categories

    Reviews for Copywriting vs. Content Marketing

    4/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Copywriting vs. Content Marketing - Shanea Patterson

      Copywriting vs. Content Writing Copywriting vs. Content Writing: A Guide To Understanding The Difference Between The Two And Using Both For Maximum Results

      Shanea Patterson

      Copyright Shanea Patterson 2019

      Published by SP Publishing at Smashwords

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      About the Author

      Other Titles by Shanea Patterson

      Contents

      1. What is Copywriting?

      2. What is Content Marketing?

      3. Why B2B Companies Should Use Both

      4. How to Use Content AND Copy to Your Advantage

      5. Why You Need a Content Marketing Plan

      6. How to Create a Content Marketing Plan

      7. Intro to Blogging

      8. Intro to Social Media

      9. Mistakes to Avoid in Blogging, Web Content, and Beyond

      10. Checking Your Work for Mistakes

      OVERVIEW

      According to a 2016 Content Marketing Institute report, 88 percent of B2B brands are using content marketing, most likely because of its cost-effectiveness when compared to other marketing methods. Traditionally, brands used plain old copywriting to get their message across. Today, there are newer (and cheaper) ways of engaging your target audience and increasing your web traffic (without keyword stuffing or any other methods that might get you penalized by Google).

      Content marketing has exploded over the last few years because companies are realizing the importance of incorporating it into their marketing strategies. Nearly 70 percent of marketers lack a consistent or integrated content strategy. And having content without a content strategy is a big no-no. Not if you're taking this seriously and you actually expect content marketing to work for you.

      However, a lot of entrepreneurs don't realize there's a difference between copywriting and content writing and often use the terms interchangeably. In reality, copywriting and content writing are actually two different things, that when used together, can have tremendous benefits for your business, regardless of size.

      Content marketing can be effective at any stage of business.

      So if you're ready to take your company to the next level with content marketing, you've come to the right place. I can teach you the importance of using both content AND copy, a strategy not very many people are using just yet. I'm also going to teach you the basics of how to create a content marketing plan for your content so you're not just randomly and blindly posting without any direction or a cohesive strategy for tying everything together so that you're portrayed as a real, genuine brand that people actually want to connect with.

      So, what do you say?

      Are you ready to use content marketing to transform your business beyond what you ever thought it could be?

      Let's dive in.

      Chapter 1: What Is Copywriting?

      You may have heard the phrase that copy is a conversation with the customer and that couldn't be closer to the truth. A lot of people assume that you need to be a good salesperson to be a good copywriter, but that's not always the case. Essentially, you're writing to the customer as

      Enjoying the preview?
      Page 1 of 1