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    Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business
    Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business
    Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business
    Ebook168 pages2 hours

    Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business

    By Charlotte Sterling

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    About this ebook

    Want to turn your Instagram followers into DOLLARS? Are you looking to build your business on Instagram and NEED the best strategy to get started?  Keep on reading and I'll tell you more.

    Instagram Influencer Secrets is NOT going to tell you to purchase a following, or to use silly scam accounts to gain bot followers. Why? Because none of those will actually make you a REAL influencer, especially one who is going to be making money. An Influencer is a title you need to achieve. You need to earn that title, because that's when you know your audience BELIEVES in you, and whatever you have to say, they will listen. 

    What hashtags do I use? What photos should I be sharing? Should I go follow everyone to get started? What time do I post? Do I respond to all comments? Why do some people have emails and addresses and I can't do that?

    If you're asking yourself all these answers, good, your taking steps in the right direction. This isn't another crypto-currency bandwagon you are joining. It's time you join this community of businesses who have chosen to go above and beyond traditional marketing techniques to capture a whole new audience. 

     In this book, you'll learn:

    - How to create the OPTIMAL Instagram handle and username 
    - The #1 MOST IMPORTANT thing you need before you start your Instagram journey… and it's not your profile photo!
    - The secrets of the perfect customer profile and where to find them
    - How to target customers who WANT to purchase, and WILL purchase
    - The secret behind the Instagram Algorithm and how you can take advantage of it for your business
    - The 5 marketing campaigns you need to run on Instagram that will ALWAYS convert
    - 10 steps to create the perfect Instagram post
    - How to capture an audience you don't have… then convert them into customers
    - Videos or Instagram Stories? Which one converts better?
    - How to build Instagram into your Marketing strategy in your business
    - The BEST automation tools to use, so you don't have to work anymore!
    - and many other tips and tricks!


    But WHY Instagram? What about Facebook, isn't that an even larger user-base? Instagram is home to nearly 1 BILLION monthly active users, and 31% of these users earn more than $75k per year. That's a lot of money floating around that you can tap into. Facebook has more users, yes, but Instagram is home to the largest percentage of BUYERS. We want people who are ready to buy, and looking for someone to tell them what to buy. That's where Instagram will always win, and how you'll be winning next. 

    Look at your competitors, are they killing it? This is your kick in the butt to get started now; it's never too late! Even more reason you should buy this book and become an Instagram Influencer TODAY. Even if you've never used Instagram in your life, or don't have the slightest clue what a #hashtag is, this step-by-step guide will teach you everything you need to know. You don't need a budget, you can literally do everything in this book yourself, and for free if you really wanted to. All it takes is some time, some hard work, and this book. 

    So what are you waiting for? Scroll up and buy this book now; it's cheaper than a coffee.

    LanguageEnglish
    PublisherCharlotte Sterling
    Release dateJun 7, 2019
    ISBN9781393946243
    Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business

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      Book preview

      Instagram Influencer Secrets - Charlotte Sterling

      Instagram Influencer Secrets

      The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business

      By Charlotte Sterling

      Copyright © 2018 by Charlotte Sterling

      All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

      Charlotte Sterling asserts the moral right to be identified as the author of this work.

      Charlotte Sterling has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      First edition

      Table of Contents

      Preface

      1 Understanding Your Goals and Motivation

      Why Are You On Instagram?

      Brainstorming Your Goals

      How Will Instagram Help Your Brand?

      How Much Are You Willing To Invest?

      How Is Instagram The Better Choice?

      Action Step: Setting Your Goal

      2 Identifying Your Audience

      Why Your Target Audience Matters

      Identifying Who Your Audience Is

      Understanding Your Instagram-Specific Demographics

      Locating Your Target Demographic On Instagram

      Keyword and Hashtag Research

      Action Step: Building Your Customer Profile

      3 Designing Your Account

      The Basics Of Creating An Instagram Account

      Setting Yourself Up For Success From Day 1

      Choosing Your Instagram Handle

      Writing A Bio That Sells

      Choosing Your Profile Picture

      Managing Important Instagram Settings

      Action Step: Build And Proof Your Profile

      4 Building A Business Account

      The Benefits Of Instagram Business Accounts

      Converting To A Business Account

      Determining Your Call to Action

      Managing Important Business Account Settings

      Action Step: Optimizing Your Business Account

      5 Conquering The Instagram Algorithm

      The Value Of The Algorithm

      How The Instagram Algorithm Works

      Action Step: Leveraging The Algorithm

      6 Designing Your Content

      Understanding Content Strategy

      Developing A Posting Schedule

      Choosing Your Marketing Objectives

      Creating A Pitch Ratio

      User-Generated Content Strategies

      Action Step: Develop Your Strategy

      7 Understanding Content and Themes

      Places To Post

      Types Of Content

      Types of Themes

      Action Step: Choose Your Look

      8 Ten Steps to Create The Perfect Instagram Post

      Step 1: Plan Your Image Wisely

      Step 2: Take Your Image

      Step 3: Edit Your Image

      Step 4: Fit The Image Into Your Feed

      Step 5: Tell Your Story

      Step 6: Use Your Caption Hashtags

      Step 7: Create Your Hashtag Cluster

      Step 8: Include A Call To Action

      Step 9: Partner Up With Influencers

      Step 10: Posts With Purpose

      Instagram Resource Cheat Sheet

      9 Developing An Audience

      Getting Engaged

      Using The Right Hashtags

      Diversifying Your Content

      Running Ad Campaigns

      Partnering With Other Accounts

      Promoting Outside Of Instagram

      10 Advanced Promotional Techniques

      Influencer Marketing Campaigns

      Paid Promotions

      Using Your Account As A Funnel

      Split Testing Your Content

      Leveraging Your Existing Community

      Action Step: Building Your Advance Promotional Strategy

      11 Converting Your Followers

      Building The Rest Of Your Funnel

      Directing Your Followers To Your Funnel

      Action Step: Start Right Away

      12 Measuring Your Success

      Which Metrics You Need To Care About

      Adjusting Your Strategies As Needed

      The Best Third-Party Apps For Instagram Analytics

      Action Step: Developing Your Analytics Strategy

      13  Instagram Growth Hacks

      Using Automation Tools To Grow Your Account

      Building Meaningful Connections

      Building Through Word Of Mouth

      14 Conclusion

      FREE AUDIOBOOK OFFER: Get Instagram Influencer Secrets

      FREE AUDIOBOOK OFFER: Social Media Marketing for Beginners 2019

      Excerpt from Social Media Marketing For Beginners 2019

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      Preface

      ––––––––

      Thanks for downloading Instagram Influencer Secrets! #Yasqueen #lit🔥#Influencerstatus.

      Thought I’d throw in a few hashtags and emoji’s for you to prepare you for what’s to come. You’re about to be thrown into a world where #hashtags will be your key to success, where writing comments and liking photos is the new way to make friends, and creating video content or live streams will bring you cash.

      With this book, you are going to discover everything you need to know in order to understand and conquer Instagram so that you can expand your business into this incredible photo-sharing application. Instagram is not only a fascinating tool that you can leverage for your business, but it is also an incredibly fun experience that can be shared between both your brand and your customers. When used effectively, the empowering relationships that will be cultivated between you and your audience will both carry your company forward and fill your business with value and meaning.

      Instagram is home to nearly 1 billion monthly active users who all come to Instagram to share, network, develop their businesses, and discover new companies to support and shop through. It is the second largest social networking site available, aside from Facebook which tops the charts with 1.4 billion active monthly users. Of those users, a massive 500 million daily users take to the site to browse their newsfeeds, connect with people and brands who interest them, and share their lives with their followers. Did you know that of these 500 million daily users, the Like button is hit at an average total of 4.2 billion times per day? That is an incredibly large number! As well, of those 500 million daily users, more than 200 million of them actively visit business profiles at least once per day. Getting found on Instagram is by far one of the easiest ways to massively grow your business without having to invest too much money into the marketing process.

      Not only does Instagram have a higher number of users than almost any other social networking site out there, but it also has some of the best demographics in terms of shoppers hanging out on the network! In a recent study, it was discovered that Instagram’s demographic is composed of a whopping 31% of users who make more than 75k per year. This means that almost one-third of the entire userbase has plenty of expendable money to spend on great products or services that they may stumble about during their daily scroll, such as yours! As long as you are doing your part in getting discovered, Instagram is a great opportunity to connect with potential customers, build relationships with your target audience, and maximize your brand exposure.

      A common worry when it comes to building a business online is that the amount of competition may be too large to really make the effort worth it. This is a natural concern when you see such large numbers and realize that Instagram marketing has grown to become such a hot topic in the business world. However, as of early 2018, only 28% of all Instagram users were actually using the platform to market their businesses, the other 72% were only using it for personal purposes. Furthermore, of that 28% of the active user population, many of those businesses will still be comprised of individuals who may be a part of your target audience! Just because they are running their own businesses does not mean that they are not actively ready to purchase things that interest them, especially if you are taking advantage of the platform correctly.

      One of the reasons why Instagram is so valuable to marketers is because the platform sees about 4% of their total followers engaging their posts on a regular basis. This is 10 times more engagement than most brands see on Facebook, which means that focusing your effort on Instagram is definitely the way to go if you are looking for a maximum return on your time investment. As well, according to a recent study, more than 70% of users will look up brands on Instagram to get a better idea of the brands feeling and to see what else they offer. If you are not on Instagram, you are missing out on a massive opportunity to connect with anyone who may come across your brand and then struggle to find you in the online space.

      If you still are unsure as to whether or not Instagram is the right tool for you, just consider the following brands who have significantly grown their businesses using Instagram. Nike, a fitness brand, boasts 73.3 million followers and is one of the leading fitness brands on the entire network. The pictures Nike posts set the bar for social brand identity when it comes to the fitness industry as everything they share heavily embraces the fitness lifestyle rather than solely focusing on their products. As a result, they have managed to massively increase their following and held the #1 position for fitness brands until they recently slipped into second place as Nat Geo took the lead. ASOS, another massive company on Instagram, has built an entire legacy on Instagram surrounding the promotion of sub-accounts that work as brand ambassadors. ASOS is a fashion company that seeks to inspire confidence and empowerment in all of their 7.7 million followers on Instagram. Another massive brand that has taken Instagram by storm is Starbucks, who shares their posts with 14.9 million followers and used the platform to completely reinvent itself. Starbucks once held the ranking as being the most popular brand on Instagram and is known to leverage the power of user-generated content by encouraging people to photograph their fancy beverages and snacks and share them on the popular social sharing site.

      Instagram is perhaps one of the best marketing tools for businesses to rely on because it thrives on picture sharing. They

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