India Today

Celebrating Namma Madras

Melt-in-the-mouth buns, Chettinad crab cakes by the bay and furniture that captures a moment of calm-the city is full of little gems that celebrate its spirit.

Affordable Design - Amortela

In the burgeoning scene of designer boutiques in the city, comes a new one that is focussed on offering women affordable designer wear from labels across the country. Tija Indrajith, 39, who hails from a family into textile export, returned from a stint in Belgium to find that her home town had little to offer in terms of affordable fashion. "I was always waiting for pop-ups to shop and so launched Amortela after a twoyear research period," she says. Divided into contemporary and Indian sections, Amortela has emerging designers, established ones, and an in-house label that features breezy, organic cotton wear with pastel embroidery. "Named Fiori, Italian

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