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    Facebook Marketing: Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Start Using the Complete Facebook Marketing Today
    Facebook Marketing: Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Start Using the Complete Facebook Marketing Today
    Facebook Marketing: Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Start Using the Complete Facebook Marketing Today
    Ebook142 pages1 hour

    Facebook Marketing: Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Start Using the Complete Facebook Marketing Today

    By Michael Sweet

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    About this ebook

    Facebook advertising from beginner to advanced! Take your business to the next level by starting using the complete Facebook marketing today

    From this book, you will find how to

    Engaging Your Audience with Communication

    You Will Learn All About Facebook for Local Business, the Most Powerful Way to Grow Your Local Business Using Facebook

    Use the advanced features available in Facebook Business Manager

    Implement the Facebook Pixel and advanced tracking strategies

    You Will Dominate Facebook Events, the Best Way to Promote Any Event to Your Followers

    You Will Learn All About Facebook Live, the Best Way to Engage Your Followers and Sell on Facebook

    This book will give you the essential information you need in order to prepare, to plan, and to launch marketing campaigns on Facebook that will help you to generate leads, to find new customers, and ultimately to make more sales. 

    Many simply give up when the hoped-for miracle doesn't appear. Others just keep on keeping on, trusting that someday their social media sites will magically begin to work for them, even as they cast about for a solution to their marketing dilemma. 
    Once you become familiar with the basics of Facebook advertising and follow the simple steps to get your account up and running, you'll be ready to tell the world about your product and watch your traffic and sales rise.
    It's time for you to join the digital advertising age. Just follow this simple guide and you'll be on your way to reaching potentially millions of new customers where they spend their time online: on Facebook. 

    This Book covers

    Understanding Facebook Marketing
    Optimizing Your Page
    Principles of Successful Facebook Marketing
    Creating A Vibrant and Effective Facebook Marketing Strategy
    How to Get It Right with Facebook
    How to Use Facebook for Your Business
    How to Be Successful with Facebook Advertising
    Building a Powerful Brand with Facebook
    Money-Making Strategies
    The Benefits of Facebook Marketing for Beginners
    Engaging Your Audience with Communication


    This book is for business owners and entrepreneurs that want to grow in facebook also if you have an online business or local business this book is for you!

    LanguageEnglish
    PublisherMichael Sweet
    Release dateApr 8, 2019
    ISBN9781386989851
    Facebook Marketing: Facebook Advertising From Beginner to Advanced! Take Your Business to the Next Level by Start Using the Complete Facebook Marketing Today

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      Book preview

      Facebook Marketing - Michael Sweet

      FACEBOOK MARKETING:

      FACEBOOK ADVERTISING FROM BEGINNER TO ADVANCED! TAKE YOUR BUSINESS TO THE NEXT LEVEL BY STARTING USING THE COMPLETE FACEBOOK MARKETING TODAY

      Table of Contents

      Introduction

      Chapter 1: Understanding Facebook Marketing

      How to Market on Facebook

      Developing a Facebook Marketing Strategy

      Define your Audience

      Set your Goals

      Create a Facebook Marketing Plan

      Chapter 2: Optimizing Your Page

      Create Your Business Name and User Name

      Customize Your Information

      Design Your Page

      Log into your account

      The homepage

      Get started

      Chapter 3: Principles of Successful Facebook Marketing

      Work out your strategy

      Be consistent

      Create engaging content

      Authenticity

      Care for and about your community

      Be Organized

      Educate yourself

      Measure

      Listen

      Commitment

      Open mindedness

      Be open

      Nurture Trust

      Chapter 4: Creating A Vibrant and Effective Facebook Marketing Strategy

      Define your demographic or platform

      Research and then some more...

      Define and set your goals

      Allocate your resources and budget

      Chart your implementation map

      Implement...tweak and re-implement.

      Chapter 5: How to Get It Right with Facebook

      Complete and long-term commitment to Facebook marketing.

      Understand how social media marketing works.

      Learn how to turn fans and followers into customers.

      Set clear goals for marketing on Facebook.

      Establish reasonable expectations.

      Learn how to attract the right audience.

      Learn to function proactively.

      Learn what to promote.

      Learn how to post effectively.

      Chapter 6:  How to Use Facebook for Your Business

      Optimizing Content

      Using Images

      Your Cover Image

      Profile Avatars

      Timeline Imagery

      Posting Links

      Using Videos

      Go Live

      Extended Length Videos

      Promoting Your Videos

      The Playlist

      Diversify Your Content

      Ask Questions

      Optimize Your Posting Times

      Audience Building

      Linking to Your Page

      Chapter 7: How to Be Successful with Facebook Advertising

      How to create your Facebook Ad?

      Ad Placement

      Setting Up Your Budget and Campaign

      Create, Capture, Convert

      Special Free Offer

      Landing Page

      Thank You Page

      Email Campaign

      Compelling Facebook Post with Your Offer

      Your Audience

      Ready to Go

      Profiting from Remarketing on Facebook

      Custom Audiences

      Chapter 8: Building a Powerful Brand with Facebook

      Defining Your Brand

      Chapter 9: Money-Making Strategies

      Chapter 10: The Benefits of Facebook Marketing for Beginners

      It Lets You Connect

      It’s (Mostly) Free

      It Helps Establish a Brand Personality

      It Lets You Repair Damage

      It’s Easy to Share

      Chapter 11: Engaging Your Audience with Communication

      Messenger

      Comments

      Consumer Generated Content

      Chapter 12: Selling on Facebook

      Don’t Overdo It

      Emphasize Use

      Provide a Price Range

      Heighten the Fear (of Missing Out)

      Amp It Up

      Chapter 13: Reaching Your Audience

      Research Your Audience

      Hang Out Where Your Audience Hangs Out

      Find Followers on Other Sites

      Targeting the Right Audience

      Optimizing Competitor’s Ideas

      Chapter 14: Drawing Traffic to Your Facebook Page

      Getting Reviews

      Requesting Engagement

      Giveaways

      Paid Advertising

      Inviting Friends and Family

      Chapter 15: Posting to Your Page

      How Often to Post

      What You Need to Be Posting

      Entertainment Posts

      Promotional Posts

      Shared Posts

      When to Boost Your Post

      How to Share Across Multiple Platforms

      Marketing through Posts

      Automating Your Page

      Chapter 16: Major Facebook Marketing Pitfalls to Avoid

      Using a profile

      Direct selling

      Don’t be controversial

      Talking Too Much

      Hard Selling

      Lacking Availability

      Lacking Content

      Conclusion

      Introduction

      This book will give you the essential information you need in order to prepare, to plan, and to launch marketing campaigns on Facebook that will help you to generate leads, to find new customers, and ultimately to make more sales.

      Social media undoubtedly can make a difference in your profits.

      Perhaps you want to launch a Facebook business page, or maybe you already have tried and are just not seeing the results you were hoping for.  Every day hundreds of people begin their own social media journeys, excited about the potential this new form of marketing has to offer to help build their businesses. This may be their first attempt at establishing a Facebook business page; for others, it’s a second or even third try. Some people get it right; they increase their revenues quickly, almost effortlessly, harnessing the power of the internet to sell beyond their wildest dreams. However, for most of us, this is not the case. Many of us struggle to make the internet work for us. In many cases, the reason we struggle is because we have little or no understanding of the intricate details and strategies involved that compound over time to make a big difference in the long term. A big mistake many often make is not learning from experts in the field before they start marketing and spending money.

      Many of us just launch headfirst into a marketing campaign with no planning or strategy and no clear picture of what we want to achieve. If we’re lucky, we get a like or follow button added to our website, we invite customers and friends to join our Facebook page, and then we begin posting updates. Eventually, however, we realize that all our effort and enthusiasm is having little to no effect on our sales figures. Increased likes and followers rarely morph into increased sales without a clear idea of exactly what it is that we’re trying to accomplish.

      It’s important that we convey our vision to our audience of potential customers the first time they see us in a compelling way.

      Many simply give up when the hoped-for miracle doesn’t appear. Others just keep on keeping on, trusting that someday their social media sites will magically begin to work for them, even as they cast about for a solution to their marketing dilemma.

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