Reinventing the Wheel: How 20 Entrepreneurs Started Non-Traditional Home Businesses -- And How You Can Do It Too
By Diana Bocco
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About this ebook
The path to business success might be shorter -- and a lot more fun -- than you imagine.
Need some inspiration to get you started? This book will introduce you to 20 entrepreneurs who started non-traditional home businesses, including:
- A woman whose passion for horses inspired a line of equestrian fashion (and why she decided to donate all her profits to horse rescue organizations)
- A company that sells items to help injured/needy pets and farm animals
- A multi-million dollar company that produces rubber ducks in the shape of celebrities
- A computer-based home contractor referral system
- A woman whose passion for holistic health launched a line of handcrafted, organic beauty products
- A business dedicated to designing fashionable medical accessories, such as cast covers
... and much more.
Learn about their AHA! moment (and how they knew the idea was a winner!), how they got started, and how much they spent to launch their businesses. Plus, see how much they earned in their first year -- and how much they're earning now!
If you need some encouragement to start a non-traditional home business, these profiles will inspire you to get moving.
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Reinventing the Wheel - Diana Bocco
An Imbolc Books Publication
Reinventing the Wheel © 2013 Diana Bocco
ALL RIGHTS RESERVED
Cover art by Vikki
Electronic book publication: February 2013
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, without written permission from the publisher, Imbolc Books.® or the author.
While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors or omissions of the subject matter herein. In practical advice books, there are no guarantees of income made or improvement of skill. Readers are cautioned to rely on their own judgment and act accordingly.
Introduction
When it comes to starting a home business, there are no rules. Sure, you’ve probably seen plenty of books on how to start an Ebay or Etsy business. Or how to become a medical transcriptionist or a pet sitter. The truth, however, is that these are very crowded markets—unless you have something magically unique to sell, you won’t get too far.
The alternative? How about starting a business designing protective shoes for birds with foot injuries? Or making money by creating podcasts about other businesses? How about teaching people how to eat right or creating content for their websites?
Non-traditional home businesses are the wave of the future—and the businesses profiled here are clear proof of that. After all, it doesn’t get any less traditional than designing rubber ducks in the shape of celebrities—and earning millions of dollars for it.
The business owners profiled here are extremely diverse, going from high-end investors to those starting their businesses for pennies. Some tapped into their savings to get the business started, while others applied for small business loans or asked family for help. Some started just out of their living room, using little more than a computer and an internet connection.
In this book, you’ll learn how they got they got the idea for their businesses (Hint: they followed their passions!), how they set things up and the mistakes they made along the way. You’ll also learn about their daily schedules—they’re busy!—and, perhaps most fascinating of all, how much money they make.
The takeaway lesson? When it comes to starting a home business, it’s OK to be original. In fact, being bold might be the only way to make it big.
—Diana Bocco
1. Editorial Consulting
Name of your company: Hegman Editorial
Website: hegmaneditorial.com
Brief description: Editorial consulting firm focused on small businesses and authors.
Long description: We place a high emphasis on collaborative writing,
and have found it’s the best way to work with non-writers.
This means that if a client has an idea he’d like to write about, but isn’t quite sure how to approach it, we’ll talk him through it, take some notes, and write it for him. This can be anything from a blog post to a press release to that book he’s always wanted to write.
We also provide Copywriting and Editing. For example, if a client knows he needs a website, but doesn’t know what to say or how to say it, we can help. We work with web designers on a frequent basis to create SEO-pleasing content for websites. Finally, we also provide Social Media Marketing. We’ll work with clients to choose the right platforms for their business—whether it’s Twitter, Facebook, Google+, LinkedIn or something new that explodes onto the scene—and maintain them to the highest possible quality.
When did you start the company: 2010
Your job before you started your own business: Journalist
Why you left your job/what inspired you to start your own business: The news world imploded and newsrooms kept shrinking. When I couldn’t find a job because I was over-qualified for most, I decided to create my own job.
How did you choose your home business? What sparked the idea? At the beginning of 2010, the social media consultant
didn’t quite exist. I was working as a virtual assistant for one client when she said she never had time to spend on social networking. That’s when I suggested I start helping her with it, and I realized I had a business. Six months after my epiphany, social media consultant jobs and firms started popping up.
Did you know anything about this particular field before you started your business? Yes. I started freelance writing full-time in 2006, but was about three years from realizing that writing was my business. I’ve been writing for as long as I can remember. I used the skills I learned as a reporter to land several ongoing gigs at magazines. In 2010, when I realized I was a business owner, I began ghostwriting, mostly blog posts, and maintaining social media pages for businesses.
How much did it cost to start your company? Bootstrapped [self-sustaining]
What resources did you use to start your biz? Did you have connections in the field? Did you get a small business loan? Networking groups became my best friends. I also became a member at a co-working space and gained most of my business there.
How long did it take you to set up your business? How long until you made your first sale/landed your first client? I was working in the field and then realized I was already running a business.
First year revenues: Blended with freelancing revenues.
Last year’s revenues: Doubled revenues from first to second year. Probably 25% increase from second to third.
How many hours a day do you work? Depends. Some days I work four hours, other days 12.
What’s your normal work schedule? Also depends on the day, but most days I work between 1 p.m. and 8 p.m. Mornings are spent on my own writing—blog posts, my next book, etc. I set up at least one coffee date
with an entrepreneur and one networking happy hour per week. I spend a lot of time reading and researching the next big thing.
I’ve been honing my design skills as well.
What part of the business consumes most of your time? Marketing
Do you work from home or do you rent space somewhere? Mostly from home, but I go to a co-working space when I need to be around people.
Where do you see your business in five years? I’ll be doing less of the grunt work and be a true consultant. I’ll be a speaker and/or adjunct professor and be a best-selling author (currently an author, but not best-selling, yet).
What’s the best thing about running your own business? Freedom
What’s the worst thing? Taxes
What’s the one thing you weren’t expecting about running your own business? Seeing the bad side of people. I’ve had a few clients who turned into the devil.
What advice would you give to somebody considering starting their own business? Don’t expect it to be easy. There are days when I’d love to have a regular
job, but I wouldn’t trade my freedom for anything.
2. Fitness/Nutrition Coaching
Name of your company: Total Body Health Solutions
Website: www.totalbodyhealthsolutions.com
Brief description: Heal weight gain wounds to release weight permanently.
Long description: We help women entrepreneurs heal the deep wounds surrounding their relationships with food, exercise and their bodies in order to release their weight for good. We want to allow women to understand the lessons their weight can teach them, embody the lessons, and allow their ideal life to flow with ease.
When did you start the company: August 2008
Your job before you started your own business: Personal Trainer at corporate gym.
Why you left your job/what inspired you to start your own business: I left after I was promoted to fitness manager and realized that the way the company was run was out of alignment for me. They had unrealistic expectations for me and my trainers and I could no longer stay there and be in integrity with my values. At that point I knew I had to create a business that I could stand