Mastering Recurring Revenue
By Judge Graham
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Mastering Recurring Revenue - Judge Graham
© 2019 Judge Graham
Mastering Recurring Revenue
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Print ISBN: 978-1-54395-787-7
eBook ISBN: 978-1-54395-788-4
Table of Contents
Acknowledgments
Introduction
Chapter 1 Your Ticket to Exponential Growth
Chapter 2 You Won’t Survive without
Recurring Revenue
Chapter 3 Three Types of Recurring Revenue
Chapter 4 The Upside of Recurring Revenue
Chapter 5 Getting Started
Chapter 6 A Niche Will Make You Rich
Chapter 7 Identify New Product and
Service Opportunities
Chapter 8 Test and Validate
Chapter 9 Take Action
References
About Author
Meet Judge Graham
Judge’s Experience
Acknowledgments
I want to thank my amazing wife Jordan Graham. Without her unconditional support and love, I would not be where I am today.
I wrote this book for my two boys, Jake and Jett Graham, so that one day they can look back and be proud of their old man and hopefully embrace the power of recurring revenue and recognize its link to financial success.
I want to thank my former business partner and mentor Ernie Rocco
Capobianco for introducing me to the concept and importance of recurring revenue.
I want to thank my parents Rodney and Nola Graham for instilling in me at a young age the belief that I can accomplish anything I want in life.
Introduction
Do you ever get frustrated when you hear about a business that was started right around the same time as yours and was just bought by a Fortune 500 company, or just went public, or hit a major revenue milestone? If you’re like most people, you may begin to wonder what you’re doing wrong. How is it that they’ve been able to grow so quickly when, by comparison, you’re just getting by?
Is there a growth trick you’re not privy to that everyone else knows, you ask yourself? There must be, you think. And if you knew what they knew, your business would be experiencing double or triple-digit growth.
At least that’s what it may feel like.
The truth is, there isn’t a club or clique that you’ve been left out of, though there is a secret they know that you probably don’t. It’s the answer to achieving fast business growth and the ability to scale your business in record time.
I’m talking about recurring revenue.
Recurring revenue is a new business model that has arisen out of a shift in consumer buying behavior.
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