Make Your Own Amazing YouTube Videos: Learn How to Film, Edit, and Upload Quality Videos to YouTube
By Brett Juilly
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About this ebook
Well, you’re in luck. Make Your Own Amazing YouTube Videos is a new guide for users to learn how to shoot and edit their own films using commonly used handheld devices such as a cell phone. Once you’ve created your cinematic masterpiece, this book gives you step-by-step instructions and tips to help you quickly and easily upload your project to YouTube while maintaining your video’s quality.
Grab your camera and a copy of Make Your Own Amazing YouTube Videos; it’s sure to provide hours of fun, teach you tons of useful information, and help you create incredible videos!
Brett Juilly
Brett Juilly uploaded his first YouTube video in 2006. Since then he has planned, shot, edited, and uploaded more than one thousand videos across his multiple YouTube channels. He has a film degree from San Francisco State University and currently lives in Los Angeles, CA with his wife, actress Laura Juilly.
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Make Your Own Amazing YouTube Videos - Brett Juilly
Copyright © 2017 by Hollan Publishing, Inc.
All rights reserved. No part of this book may be reproduced in any manner without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Racehorse for Young Readers, 307 West 36th Street, 11th Floor, New York, NY 10018.
Racehorse for Young Readers books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Skyhorse Publishing, 307 West 36th Street, 11th Floor, New York, NY 10018 or info@skyhorsepublishing.com.
Racehorse for Young Readers™ is a pending trademark of Skyhorse Publishing, Inc.®, a Delaware corporation.
Visit our website at www.skyhorsepublishing.com.
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data is available on file.
Cover design by Michael Short
Cover photograph: [TK]
Interior photography: [TK]
ISBN: 978-1-63158-202-8
eISBN: 978-1-63158-207-3
Printed in China
TABLE OF CONTENTS
Introduction
PART ONE: THE BASICS
How to Come Up with Great Video Ideas
Scripting Your Videos and Coming Up with Things to Say
How to Be Comfortable (and Likeable) on Camera
Setting Up Your Phone, Tablet, or Video Camera
Framing, Lighting, and Set Dressing
Shooting Your Videos
Editing Your Videos
Uploading to YouTube
PART TWO: ADVANCED YOUTUBE
Background Music
Video Intros and Outros
Cut Scenes
Memorable Things Your Fans Will Love
To Blooper or Not to Blooper
Collaborations
PART THREE: PLANNING FOR THE FUTURE
Build Your (Fan) Community
Boost Your YouTube Ranking
Edit Metadata for Tentpole Events
The Don’t
List
CONGRATULATIONS!
Sources
INTRODUCTION
People like you make all different kinds of videos on YouTube. There are cat videos and prank videos. Gaming videos, vlogs, and makeup tutorials. Serious news reports and celebrity gossip. How-to videos, reaction videos, music videos, and probably a hundred other kinds.
This book is going to focus on the simple formula that almost all videos use. With this formula, you can make vlogs, makeup tutorials, news shows, reactions, how-to videos, cooking videos, and so many more types. The formula has just two steps.
Step 1: Pick a topic.
Step 2: Talk about it, demonstrate it, or bring your viewers along with you while you do it.
You can make videos about almost anything!
Yes, most YouTube videos are that simple! You’ve probably watched dozens, hundreds, or even thousands of videos in which an enthusiastic YouTuber pops onscreen and says something like this:
Hey guys! I’m going to the beach today, and I’m taking you along with me.
Hi! I’m Emily, and I’m going to do a beginner makeup tutorial for you guys. It’s a step-by-step of how to get this beautiful cat’s eye look.
Welcome to News with Nicholas! I’m Nicholas, and today’s top story is celebrities blowing money on expensive cars they don’t need, and making the rest of us feel poor! Especially me, because I don’t have a car!
Popular YouTuber Luke Korns announcing his video, "I learned to play the guitar in 24 hours.
These YouTubers each picked a topic, then made a video about it. Just two steps.
But before you run off and grab your cell phone to start shooting, you should know there is actually a little more to it than that. You’ve probably also seen videos that start with someone awkwardly sitting in a dark room, mostly in shadow so you can’t see them, mumbling about some topic that isn’t very interesting. So even though that YouTuber had a topic and wanted to make a video about it, they didn’t focus on making their video look or sound good, and they didn’t pick a topic that anyone would be interested in.
That’s what this book is about. You’ll learn how to come up with interesting topics, then shoot and edit your videos so they look good, sound good, and are fun to watch. You’ll learn about framing, lighting, cut scenes, intros, outros, metadata, and all the other tricks of the trade
that the most popular YouTubers use.
YouTube is a lot of fun. Making good videos is easier than you think.
Let’s get started!
PART ONE:
THE BASICS
HOW TO COME UP WITH GREAT VIDEO IDEAS
Unless you’re going to walk around shooting video twelve hours a day, you probably won’t catch an amazing event on your phone that will go viral on YouTube. You’ll need to plan topics for the videos you make.
All popular YouTubers do this. Even unpopular YouTubers do this. Luckily, it’s not hard! And after you’ve been picking video topics for a while, you won’t even have to think about it.
Start with Things You Love
The easiest videos to make are about topics you already love! So, what are your hobbies? Are you into one particular sport? Gymnastics? Martial arts? Do you really like drawing? Or coming up with short stories? Are you a baker? Do you enjoy makeup? What about math, or programming, or inventing? How about tabletop games?
PRO TIP:
Anything you enjoy doing or thinking about can be a great topic for videos!
Think about what you and your friends talk about most. Is it a band? A video game? School? Dating? Clothes? Homework? Fast food? Bad jokes?
You can make videos out of any of those topics!
General Topics with Many Approaches
Now that you’ve narrowed it down to a few topics, consider how you might approach each one of them in different ways. Some topics have more options when it comes to your approach. For example, let’s say you like soccer and you’re going to start a soccer channel. In your videos, you could:
Kids playing soccer.
Talk about your favorite team.
Talk about your favorite players.
Talk about moves you’ve learned. Demonstrate how to do them.
If you are on a team, have someone shoot a video of you playing and make a highlight
reel. (Or a blooper reel!)
Talk about strategies you know, and show pictures of how everyone on the team should be positioned on the field, and why that formation is so effective.
A makeup tutorial from Owiena Tan.
Let’s say you like doing makeup, so you’re starting a makeup channel. You could make videos about:
your morning makeup routine
your nighttime skincare regimen
product reviews
everyday makeup
tutorials
Halloween makeup tutorials
different looks and techniques
how to recreate celebrity makeup looks
comparing two different mascaras, two different lipsticks, etc.
Or you might be an up-and-coming chef or baker. You could have a cooking channel where you:
Demonstrate how to cook dishes that you love.
Show off cooking and food-preparation techniques.
Talk about the culture of each of the dishes, or