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    Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
    Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
    Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
    Ebook161 pages14 minutes

    Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era

    By Ben B. Budd

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    About this ebook

    This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.
    Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find:
  • a woman being spanked by her husband for not buying the right coffee
  • the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments
  • Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe
  • doctors promoting particular brands of cigarettes
  • the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.”

    • Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.
    LanguageEnglish
    PublisherSkyhorse
    Release dateNov 21, 2017
    ISBN9781510723825
    Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
    Author

    Ben B. Budd

    Ben B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.

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      Book preview

      Outdated Advertising - Ben B. Budd

      Copyright © 2017 by Michael Lewis and Stephen Spignesi

      All rights reserved. No part of this book may be reproduced in any manner without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Skyhorse Publishing, 307 West 36th Street, 11th Floor, New York, NY 10018.

      Skyhorse Publishing books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Skyhorse Publishing, 307 West 36th Street, 11th Floor, New York, NY 10018 or info@skyhorsepublishing.com.

      Skyhorse® and Skyhorse Publishing® are registered trademarks of

      Skyhorse Publishing, Inc.®, a Delaware corporation.

      Visit our website at www.skyhorsepublishing.com.

      10 9 8 7 6 5 4 3 2 1

      Library of Congress Cataloging-in-Publication Data is available on file.

      Cover design by Rain Saukas

      Cover photos from editors’ collection

      Print ISBN: 978-1-5107-2380-1

      Ebook ISBN: 978-1-5107-2382-5

      Printed in China

      Dedications

      Michael

      I dedicate this book to my coauthor, Steve. It’s been a

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