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    Easy Guide to: Copywriting
    Easy Guide to: Copywriting
    Easy Guide to: Copywriting
    Ebook59 pages37 minutes

    Easy Guide to: Copywriting

    By Joseph Anthony

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    About this ebook

    Thank you for your interest in this book.  The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter.  Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series.  It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject.  Instead of spending a lot of time and money on a subject to find out that it is not what you expected, this series allows you to get a quick overview, without spending a lot of time or money.  If you find that it is a subject of interest you can invest more time and/or money in the subject.  

    This book is titled "Easy Guide to: Copywriting" and covers:


    Use The Verbal "2x4"
    Go Fast; It Goes in a Round File
    Testimonial Time
    Make Your Customers an Offer They Can't Refuse
    Use a Guarantee
    Encourage Those Delaying
    Action Call
    Always Be Closing
    Use Magical Afterthoughts
    Use The Order Form to Drive It Home

    And More...


    Don't hesitate and start your journey today…. 
    Jump in and order NOW!

    LanguageEnglish
    PublisherPersonal Growth
    Release dateDec 22, 2018
    ISBN9781386118077
    Easy Guide to: Copywriting

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      Book preview

      Easy Guide to - Joseph Anthony

      Introduction

      Copywriting is an exclusive technique that permits you to promote such things as products, special events, individuals or companies. Copywriting is regarded as one of the most important elements of any marketing strategy.

      It should be considered as the tool to help your company promote itself. Your customers or returning clients are familiar with the quality of the products and service that you offer and consistency of your business. However, most of the people find or discover your site by the search terms or keywords they enter into search engines.

      How is the copywriting performed? Irrespective of the company you have, diversities of products and services you provide, you should be fixed to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.

      As simple as copywriting might look, it should comprise several vital elements. First, it must have an intriguing and appealing headline that entices your visitor to explore further down the page. It must contain subheadings where main features of the heading are restated. The most significant part of the copywriting copy is definitely the body that tells the major points of your text. It should be easy-to-read, logically structured and coherent.

      Ideal copywriting content should highlight the benefits of the product, its uniqueness and clearly state reasons your visitors should buy from you. One should remember that there are plenty of other people, businesses and websites, which might sell identical products and services as you.

      In order to be successful, you should stand out from the crowd. This technique should apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your website. When writing a sales letter remember that one of the most important elements of the content is persuasion.

      One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor’s. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.

      Chapter 1:

      Drafting a High-Converting Sales Letter

      Ever heard of the saying that if the heart’s in it, the brain will follow? There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services.

      There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart.

      Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made.

      Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter.

      The promise of gain and the fear of loss are the two

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