Handbook on the Psychology of Pricing
5/5
()
Currently unavailable
Currently unavailable
About this ebook
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA
★ 2022 update out now. Please find instant access on the website. ★
"Favorite 5 Books on Pricing"
―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21
How to Make Your Prices (Almost) Irresistible?
Discover the Power of Psychological Pricing.
Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.
Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products' or services' benefits they pay for (value-based pricing).
The Handbook on the Psychology of Pricing sheds light on what happens in your customers' minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people's perception of prices.
More specifically, you will
- Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
- Learn how to increase customers' willingness to pay for your products and services.
- Find how to reduce the attention to prices in buying decisions.
- Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.
This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
Dr. Markus Husemann-Kopetzky
Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate pricing researcher, and the founder of the Price Management Institute GmbH – a boutique consultancy for price management and price communication. Markus knows both sides, academia and business. As a senior research fellow, University lecturer, and advisor for doctoral students, he shares and contributes to cutting-edge pricing research. In his professional career, he has held consulting and management roles in the financial services and retail industries for more than a decade. Markus practiced what he advises: For many years, he has been in the "machine room of pricing," developing and implementing pricing strategies for different businesses.
Related to Handbook on the Psychology of Pricing
Related ebooks
The 1% Windfall: How Successful Companies Use Price to Profit and Grow Rating: 3 out of 5 stars3/5Impact Pricing: Your Blueprint for Driving Profits Rating: 4 out of 5 stars4/5Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant Rating: 4 out of 5 stars4/5Lean Pricing: Pricing Strategies for Startups Rating: 0 out of 5 stars0 ratingsPricing Tactics Rating: 4 out of 5 stars4/5Pricing Made Easy Rating: 0 out of 5 stars0 ratingsMastering the Complex Sale: How to Compete and Win When the Stakes are High! Rating: 3 out of 5 stars3/5Pricing Strategies for Small Business Rating: 3 out of 5 stars3/5Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business Rating: 4 out of 5 stars4/5Resisting Pricing Pressure in Recession & Recovery Rating: 0 out of 5 stars0 ratingsClone the Ace: A Battle-Tested Blueprint to Sell Digital Marketing Services like a Pro Rating: 0 out of 5 stars0 ratingsPricing with Confidence: 10 Ways to Stop Leaving Money on the Table Rating: 3 out of 5 stars3/5Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Rating: 0 out of 5 stars0 ratingsPricing Your Services: 21 Tips for More Profit Rating: 5 out of 5 stars5/5Pricing strategies Second Edition Rating: 0 out of 5 stars0 ratingsThe Brain Audit: Why Customers Buy (And Why They Don't) Rating: 5 out of 5 stars5/5The Pricing Journey: The Organizational Transformation Toward Pricing Excellence Rating: 0 out of 5 stars0 ratingsNeuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 4 out of 5 stars4/5Price: Maximizing Customer Loyalty through Personalized Pricing Rating: 0 out of 5 stars0 ratingsKilling Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Rating: 3 out of 5 stars3/5Decoded: The Science Behind Why We Buy Rating: 5 out of 5 stars5/5The Augmented Salesperson: B2B Sales in the Digital Age Rating: 0 out of 5 stars0 ratingsHow Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA Rating: 5 out of 5 stars5/5The Fundamentals of Business-to-Business Sales & Marketing Rating: 5 out of 5 stars5/5Brand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5The Choice Factory: 25 behavioural biases that influence what we buy Rating: 4 out of 5 stars4/5
Psychology For You
How to Keep House While Drowning: A Gentle Approach to Cleaning and Organizing Rating: 5 out of 5 stars5/5Running on Empty: Overcome Your Childhood Emotional Neglect Rating: 4 out of 5 stars4/5Anxious for Nothing: Finding Calm in a Chaotic World Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5No Bad Parts: Healing Trauma and Restoring Wholeness with the Internal Family Systems Model Rating: 5 out of 5 stars5/5Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships Rating: 5 out of 5 stars5/5Self-Care for People with ADHD: 100+ Ways to Recharge, De-Stress, and Prioritize You! Rating: 5 out of 5 stars5/5Laziness Does Not Exist Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 4 out of 5 stars4/5101 Fun Personality Quizzes: Who Are You . . . Really?! Rating: 3 out of 5 stars3/5The Art of Letting Go: Stop Overthinking, Stop Negative Spirals, and Find Emotional Freedom Rating: 4 out of 5 stars4/5Maybe You Should Talk to Someone: A Therapist, HER Therapist, and Our Lives Revealed Rating: 4 out of 5 stars4/5The Art of Witty Banter: Be Clever, Quick, & Magnetic Rating: 4 out of 5 stars4/5What Happened to You?: Conversations on Trauma, Resilience, and Healing Rating: 4 out of 5 stars4/5Changes That Heal: Four Practical Steps to a Happier, Healthier You Rating: 4 out of 5 stars4/5The Introverted Leader: Building on Your Quiet Strength Rating: 0 out of 5 stars0 ratingsPersonality Types: Using the Enneagram for Self-Discovery Rating: 4 out of 5 stars4/5Winning the War in Your Mind Workbook: Change Your Thinking, Change Your Life Rating: 5 out of 5 stars5/5The Covert Passive Aggressive Narcissist: The Narcissism Series, #1 Rating: 5 out of 5 stars5/5Lost Connections: Uncovering the Real Causes of Depression – and the Unexpected Solutions Rating: 4 out of 5 stars4/5Feeling Good: The New Mood Therapy Rating: 4 out of 5 stars4/5You're Not Listening: What You're Missing and Why It Matters Rating: 4 out of 5 stars4/5The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Rating: 4 out of 5 stars4/5Your Brain's Not Broken: Strategies for Navigating Your Emotions and Life with ADHD Rating: 5 out of 5 stars5/5
Reviews for Handbook on the Psychology of Pricing
1 rating0 reviews