Harley Davidson: Behind the legend
By Kurt Burke
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Harley Davidson - Kurt Burke
References
Introduction
I HAVE started riding a motorbike when I was in the military in Japan. It was a long time ago. It was a lonely night and here it was, a motorbike left against a wall. Without thinking too much I start riding it and, as many newbies, I gave too much gas and almost lost the control with an embarassing wheelie. I managed to stop the bike just a couple of inches before the wall nearby. I was scared but excited. I tried again, with more attention. This time I was able to go straight and turn at the end of the alley. I was in love. I turned my head and looked at the tank, the Harley Davidson writing was on it.
My relationship with the Milwaukee company started like this, unexpectedly but in a powerful way. Since that day, I always rode, as soon as I had the chance and I realized that there is no such thing as a bad motorcycle ride. The difficult part is explaining Harley Davidson’s allure and why so many people think so strongly in it. Riders try to describe the heightening of the senses on two wheels, the feeling of power during a roll-on, the exciting sensation of counteracting centrifugal force during cornering.
But there's also simple mistique of Harley Davidson’s motorcycles. Every time one motorcycle passes by, people's attention are captured. Riders can't avoid mentioning how much in touch with the surroundings they can be on their Harley Davidson.
And then there's the freedom factor, one of the toughest idea to explain since it is pure emotional value. I could try to compare motorcycling to other thrill seeking, such as flying or sailing. However, the comparisons will always be inadequate because the environments of these activities are totally different. It is something one has to experience on one’s own.
Chapter 1
The history
HARLEY-DAVIDSON, a name one definitely has heard of when it comes to motorcycles. Harley Davidson, or simply Harley, has been a company that manufactures the world's most famous and finest motorcycles since the year 1903.
It all started in a small basement in Milwaukee, Wisconsin, during one of the toughest eras for survival. The industrial revolution had brought unimaginable growth in technology and wealth. Milwaukee had an active manufacturing economy at that time, with mills forging and bending tons of metal every day. Horse-drawn carriages dominated the busy city streets, but electric-powered trolleys had started to appear. Yet, the primary mode of transportation was horsepower and those who didn't have horses walked or rode bicycles. Most city streets were in cobblestone and the remaining, in gravel and dirt.
The primary mode of transport between cities was rail, which was expensive and limited in its reach. But people had the clear desire to go places, see and experience what the country was all about. That historic need served as an impetus for Harley Davidson. Inventors of the era were trying to make traveling easier. Steam engines were widely used by railroads and ships, but gasoline-burning internal combustion engines - that developed in the late 1800s - ware starting to become more popular. Inventors saw tremendous potential in these crude machines. They realized that gasoline-powered carriages always drew a crowd even if ownership was strictly reserved for the rich or the inventors who built them.
An equally rare sight was a motorized bicycle. The first models featured a leather belt connecting the motor to the rear wheel. In Milwaukee, Harley Davidson's founders began experimenting on this basis using a gasoline engine.
The four founders of the company (from left to right): Arthur Davidson, Walter Davidson, William S. Harley, and William A. Davidson
The founders of the company were Arthur Davidson, Walter Davidson, William S. Harley and William A. Davidson. The way the four came together and devoted their time for their vision is a typical example of American enterpreneurship. Arthur Davidson and his next door neighbour Bill Harley were lifelong pals and worked for the same Milwaukee metal fabricator when they were in their early 20s. Arthur was a pattern maker, Bill Harley was an extremely bright apprentice draftsman. But most importantly, both were after-hours tinkerers, hobbyists and inventors. They were fascinated by the idea of building a motor-driven bicycle. The major challenge they wanted to overcome was to design a gasoline engine from scratch like only a few others did until then.
At one time Bill Harley had been an employee of a local bicycle manufacturer, so he knew the hardware. Arthur had experience in making patterns for gasoline engines. For additional help, they enlisted one of their co-workers, a German draftsman with a working knowledge of gasoline engines and some familiarity with European motorcycles.
Evenings were spent experimenting and building in the Davidson family basement at 315 North 37th Street.
After 2 years of experimentation, the founders were progressing but needed more expertise with the mechanics. They decided to approach Arthur's brother Walter, a railroad machinist living and working in Kansas. Walter was planning to visit Milwaukee to attend a wedding, so the timing was just right to solicit his help. Apparently, Arthur and Bill succeeded in capturing Walter's imagination and when Walter got back home, he familiarized himself with the blueprint and decided to remain in Milwaukee to help them finish the first bike.
Help with the project came from other sources as well. One of Bill Harley's neighbours, Henry Melk, had a home machine shop and made his lathe available to the men. When they couldn't configure their first carburetor then, Arthur consulted an inventor friend from childhood, Ole Evinrude. Ole later went on to great fame and fortune with the outboard boat motor company that still bears his family's name.
The makeshift operations finally produced positive results, and the first engine was completed and mounted to a bicycle frame. But it was soon proved too small to generate enough power to move a bicycle with a passanger and so they returned to the drawing board. They determined that the traditional ''diamond'' bicycle frames lacked the necessary strength so they decided to adopt a loop design that would then become standard for their vehicles.
As the development proceeded, they found themselves in need of more space. They decided to build a small ten-by-fifteen-foot wooden shed in the backyard devoted exclusively to the project. The words HARLEY DAVIDSON MOTOR CO. were painted on the front door. It was the first time those names were put together.
While working in that small shed nights and weekends, the young inventors wouldn't have envisioned what was to come. The founders never could have imagined that their enterprise would turn into a treasure respected by enthusiasts all around the world.
The shed where the four founders created and tested their first engine
1903/04 | SERIAL NUMBER ONE
SERIAL NUMBER ONE was the very first motorcycle produced by Harley Davidson. It took a lot of experimentation to determine whether a truly viable form of transportation could be created. Performance was the most important element back then, and the founders achieved this through ingenuity, engineering knowledge and entrepreneurial spirit.
The beauty of this motorcycle is in its simplicity. The curvature of the front down tube follows the front wheel and then surrounds the circular crankcase. It didn’t have any fenders and it was a minimal device – an engine and a set of wheels. It had a pedal system, by which the motorcycle was pedalled to get the engine started.
Serial Number One’s engine consisted of a single cylinder with an atmospheric valve. Its gas tank capacity was one gallon. Serial Number One was in black colour and now resides in the company's museum on Juneau Avenue.
Serial Number One at the Harley Davidson Museum in Milwaukee
1908-1920 | THE FIRST YEARS AS A COMPANY
IN 1908, Harley Davidson’s fifth year of production, the racing heritage had begun. Young motorcycle companies of that era had to go to great lengths to convince customers that two-wheeled machines were worth owning. Speed was one thing, but reliability was a much bigger issue. If a person was going to retire his horse or bicycle in favour of an expensive motorcycle, the last thing in the world he wanted to worry about was to see the motorcycle itself to break down.
By the mid-teens, motorcycle racing had evolved into a popular spectator sport. With speed and performance being proved and publicized each weekend on tracks or endurance runs throughout the country, names likes Harley Davidson, Indian, Excelsior-Henderson rose to the top as popular favourites. In pictures from around that time, one can see riders wearing jerseys similar to those worn by their race teams, with ‘’Harley Davidson’’ embroidered across the front. It was evidence of a following, one that endures to this day. Those were the first indications of people wanting to be associated with Harley Davidson. The brand was taking in emotional meaning.
Because the founders were so visibly involved with the motorcycle community and spent so much time with customers, they quickly realised the value of this camaraderie. Customers had a great time riding together. The founders through their commitment to riding, instituted a spirit of shared experience that riders still appreciate today, 100 years later.
The need to prove reliability was the likely inspiration for the industry’s first race events: endurance runs. These were long-distance affairs through and over woods, sand, steep inclines, river crossings, and all kinds of rugged terrain that tested both riders and machines.
At the start of an endurance run, participants were given 1,000 points. They then rode to various checkpoints. Judges would deduct points for early or late arrival. At the end of the run, the rider with the highest points went home with a trophy and the winning brand won some valuable marketing advantages. It was an endurance run like