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    Agrimarketing Your Agribusiness: A Guide to Marketing & Promoting Your Ag Business
    Agrimarketing Your Agribusiness: A Guide to Marketing & Promoting Your Ag Business
    Agrimarketing Your Agribusiness: A Guide to Marketing & Promoting Your Ag Business
    Ebook75 pages46 minutes

    Agrimarketing Your Agribusiness: A Guide to Marketing & Promoting Your Ag Business

    By Laurie A. Cerny

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    About this ebook

    AgriMarketing Your AgriBusiness covers all aspects of marketing and promoting farm businesses and agritourism venues. Get invaluable advice on making your basic business tools do the marketing for you. Decide which promotional items will get the most mileage for your ag business. Learn why its important to develop a relationship with the media and how to write an effective press release for your ag business, product, or event. In addition, this book gives you the skinny on advertising, attending trade shows and expos, and developing and using social media. There is also an extensive resources chapter that includes everything from ag industry associations and media to promotional product suppliers.
    LanguageEnglish
    PublisheriUniverse
    Release dateApr 20, 2016
    ISBN9781491794197
    Agrimarketing Your Agribusiness: A Guide to Marketing & Promoting Your Ag Business
    Author

    Laurie A. Cerny

    Laurie Cerny is an equine/ag marketing specialist. As a former newspaper journalist she has written over two thousand news and feature stories. Her book, Marketing and Promoting Your Horse Business is still in print and available from iUniverse and Amazon. She is a lifelong horse owner and farmer.

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      Book preview

      Agrimarketing Your Agribusiness - Laurie A. Cerny

      Copyright © 2016 Laurie A. Cerny.

      All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.

      iUniverse

      1663 Liberty Drive

      Bloomington, IN 47403

      www.iuniverse.com

      1-800-Authors (1-800-288-4677)

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      ISBN: 978-1-4917-9418-0 (sc)

      ISBN: 978-1-4917-9419-7 (e)

      Library of Congress Control Number: 2016905615

      iUniverse rev. date:  04/19/2016

      TABLE OF CONTENTS

      Chapter One    Basic Business Tools

      Chapter Two    Signage

      Chapter Three    Marketing Materials

      Chapter Four    Promotional Items

      Chapter Five    The Media

      Chapter Six    Writing Press Releases

      Chapter Seven    Advertising

      Chapter Eight    The Internet & Social Media

      Chapter Nine    Community & Ag Industry Involvement

      Chapter Ten    Trade Shows, Expos & Conferences

      Chapter Eleven    Resources

      Dedicated to my late parents, Robert and LaVerne Cerny,

      and to the memory of their farm, Frosty Valley Farm.

      INTRODUCTION

      I grew up on a farm in the 1970s. Our farm, Frosty Valley Farm, was located in what is known as the fruit belt of southwest Michigan. Over the years we raised everything from peaches, plums, and grapes to tomatoes, squash, and peppers. However, what our farm (along with my father’s twin brother’s farm next door) was known for was being one of the largest suppliers of fresh sweet corn on the Benton Harbor Fruit Market. Asparagus was our other big crop. Later we raised hay and soybeans.

      I have also been a lifelong horse owner and an active competitor in various equine breed associations. We currently have a small horse farm where we also raise hay and herbs. I have my Dad to thank for what I know about farming—in particular, raising hay. I have 4-H and FFA (I was an active member of both all through middle and high school) for planting the seed in me to become a communicator. I am still quite proud of the fact that I was the second female from my school’s FFA chapter to become a State Farmer. In addition, both my college education and 25+ years as a newspaper journalist helped to develop my writing and marketing skills.

      The one thing I have observed over my years of involvement in the equine and ag industries is that for many business owners marketing and promotion are at the very bottom of their to do lists. The main reason is that most of us would rather be outside digging in the dirt then inside managing our businesses. While many can operate and still be profitable without doing much to market their agribusinesses, in today’s competitive market and sluggish economy —doing nothing to keep the word out there about your business can be detrimental.

      Coincidently, as I began writing this book, we were also in the process of going through things on our family farm (upon the death of both of our parents). As I cleaned my father’s desk and file cabinets it was quite eye-opening to see (as I sorted through 20+ years of saved ag/farm related receipts, etc.) how many agribusinesses, which were still vital in the 1980s, are now gone. These ranged from canneries to farm equipment dealers and ag supply stores. It made me

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