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    Jackpot!: A Step-By-Step Guide to a Winning On-Campus Recruitment Campaign
    Jackpot!: A Step-By-Step Guide to a Winning On-Campus Recruitment Campaign
    Jackpot!: A Step-By-Step Guide to a Winning On-Campus Recruitment Campaign
    Ebook140 pages1 hour

    Jackpot!: A Step-By-Step Guide to a Winning On-Campus Recruitment Campaign

    By James C. Allison

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    About this ebook

    Inside this simple guide you will discover the key steps to building an effective campus recruitment campaign that strengthens your employment brand in a cost-effective manner and gets results! Whether you are experiencing a hot market or an economic downturn, whether you are a small business looking for a few key staff, or a large organization building the foundation of your company for succession planning, you will find valuable information that will guide you to success. Regardless of your industry, these tactics work!

    You will:

    - Benefit from a practical, step-by-step guide that applies to your organization regardless of size!
    - Learn how to make the case for an increased presence on campus even during an economic downturn.
    - Learn how to tap into this important target market through effective recruitment marketing techniques.
    - Evaluate your campaign and open a funnel of new talent for your organization.

    Business leaders are using these effective concepts to build success in their organizations!

    LanguageEnglish
    PublisherTrafford Publishing
    Release dateOct 23, 2009
    ISBN9781426924583
    Jackpot!: A Step-By-Step Guide to a Winning On-Campus Recruitment Campaign
    Author

    James C. Allison

    James C. Allison is an author and resource for Talentlink Business Publications, a strategic management resources firm. His human resources career has included leadership and professional positions in retail, healthcare, technology, packaged goods and entertainment. He has extensive recruitment, engagement and employment branding experience.

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      Book preview

      Jackpot! - James C. Allison

      Table of Contents

      Feedback about JACKPOT!

      Acknowledgments

      Introduction

      Chapter One

      THE CHANGING WORKFORCE

      Chapter Two

      THE EMPLOYMENT BRAND

      Chapter Three

      PREPARING THE CAMPAIGN

      Chapter Four

      TACTICS FOR

      CAMPAIGN SUCCESS

      Chapter Five

      CLOSING THE DEAL

      Chapter Six

      EVALUATING THE EFFECTIVENESS OF YOUR CAMPAIGN

      Chapter Seven

      SAMPLES & RESOURCES

      Chapter Eight

      Suggested Reading & Resources

      Feedback about JACKPOT!

      This straightforward and complete guide to recruiting doesn’t miss a trick!  It will start you evaluating your recruiting techniques and immediately add value to your process.  Just when you think everything is covered, you get more tips and guidance to successful recruiting

      Tim Mulder

      CFO/Senior Vice President

      Davidson’s Inc.

      This book is a must have for any organization looking to strengthen their talent base. JACKPOT is a precise how-to guide on Campus recruiting.

      Paul Perrier

      Director of Operations

      Wal-Mart Canada

      With so many HR reference books, sometimes it’s difficult to differentiate one from the other.  This one is a ‘must have book’ and it belongs in every HR professional’s library.

      Susy Snopek

      Human Resources

      Savage Arms

      You will definitely hit the JACKPOT reading this! A creative, must-have resource and thorough step by step guide with essential tools to assist you in understanding your target market first off; branding your company and then attracting and retaining the best talent through this creative campaign to ensure success. Why do it any other way? This is definitely in my toolkit.

      Genevieve Martin

      Corporate Recruiter

      Shoppers Drug Mart

      Jamie Allison is a HR visionary with the ability to take a strategic vision and create the functional change to implement it. Jamie is strong at recognizing people’s strength and fostering a model to allow them to maximize their potential.

      Kevin Kirkpatrick

      President

      Avery Professional Group

      TALENTLINK

      Most TalentLink Library Publications and materials are available at special quantity discounts for bulk purchases. Special excerpts and articles can be created to fit specific needs.

      For Details email:

      talentlinkpublishing@rogers.ca

      Acknowledgments

      I am truly excited to share this book with you and I hope that it provides you with tools and ideas that you can use in your business. When developing a guide like this, one quickly realizes the importance of a strong team and a network of coaches to bring it to fruition. I have been lucky in my career to have met and learned from so many inspirational people. Some jump out in my mind right away, such as the late Peter Urs Bender, whose inspirational story and incredible ability to make people feel they can do anything motivated me to pursue this endeavour. Peter passed away while I was writing this book, but even while he was battling for his life he offered encouraging words and coaching. He will be truly missed by so many, but his legacy lives on in all of those he touched with his works and inspirational personality.

      When thinking about whom to thank I am reminded of the kind words and coaching I received from past and current Human Resources colleagues and bosses. These include Chuck Farrell, Chris Roshko, Irene Rumak, Heather Sheehan, Marilyn Jackson, Bob Noftal, and of course my entire HR teams at Peterborough Regional Health Centre and Wal-Mart/SAM’s who inspire me everyday with their own dedication and skills. I am so lucky to have worked with each and every one of these people.

      I have also been influenced by many business people from various industries, professions and experiences, who have each opened my mind to new ideas and ways of looking at the world. My very first marketing meeting at Cadbury Chocolate, for instance, taught me the importance of preparation, and that design makes a difference in every aspect of business, and these lessons I carry with me still. I must also acknowledge the influence of Ken Crema of Electronic Direct Marketing, Teletech Canada and since then MCCI. Ken epitomizes a focus on personal business success. He is one of those guys that can sell anything to anyone.

      These people and these lessons have taught me to look at a gamut of situations with a broad sense and a critical business eye, and for these skills I am eternally grateful.

      Of course the biggest influence on my life is my family. Heartfelt thanks go out to my wife, Marsi, for supporting me when I am irrational and for making me feel like I am truly invaluable. Thanks as well to the princesses in my life – Alexa and Olivia, who make my life complete. Girls: You know our promise! Thanks as well to my parents and brother for believing that I can do anything.

      Special Thanks to: Chris Cole for her fabulous graphics work, Allison Philpot for making my writing presentable, Alan Simmons for convening the political round table and keeping the ducks away, Lynda for lending her support on this project (even during Superbowl), Dave for being one of the two funny accountants I know, and Tim for being the other.

      Thanks again to Peter Urs Bender. He signed a book for me as follows:

      Jamie:

      I have never met an HR professional like you. I have never been much for HR guys (they never get why marketing is so important), but you have changed my mind. You make a difference.

      Peter

      It is amazing what a compliment can do, Peter.

      Rest in Peace friend.

      Introduction

      There are many books out there that describe the impending demographic crunch, the current talent shortage (even during up and down economic times) and the importance of effective campus recruitment. However, I have come across very few that give a step-by-step approach to putting together an effective on-campus campaign. Many organizations realize they need a presence on campus, and will benefit from incorporating students into their organizations, but few companies have the toolkit to make it happen and to take full advantage of the opportunities available to them.

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      The aim of this guide is to change that. Yours may be a small firm that needs to put a few, low-cost tricks in place to level the playing ground and play to your competitive advantage. Or perhaps yours is a large company looking to develop a cohesive plan, get everyone focusing on key goals. Whatever your situation, you will be able

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