Self-Publishing for Adventure Authors
By Jon Doolan
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About this ebook
Have you ever dreamed of being an Adventure Author?
Do you have a first draft of your Adventure Book?
Do you want to turn it into the most incredible, ready-to-publish Adventure Book possible?
The Adventure Author Book Series will take you step-by-step through the process of bringing your travel journal to life. Using knowledge gained from his own successes and mistakes in the Self-Publishing world, Jon Doolan will take you on a journey from blank page to completed Adventure Book in under 90 days.
Book 1 in the series, 'Writing for Adventure Authors', will take you from a scrappy old journal to a finished first draft.
Book 2, 'Self-Publishing for Adventure Authors', will show you how to bring it to the next level with Editing, Cover Design and Formatting.
Book 3, 'Book Marketing for Adventure Authors', will help you publish your book and give you the skills you need to market the book to make it a success.
Follow your dream and become a successful Adventure Author.
Jon Doolan
Jon Doolan is a British Adventure Author based in Bishops Stortford, a small market town just north of London. There are no bishops and there's no ford. There is a river called the Stort though so the name isn't a complete misnomer. He likes writing (obviously) and reading adventure books about far away places or unachievable personal and physical challenges. He also likes nothing more than to disappear off into the woods with his bivvy bag to sleep a night under the stars. This doesn't happen as often as he would like because of a small matter of his 4 year old daughter and his commitment to keep his home reasonably tidy for his hard-working wife who spends every day at the office. To enable him to enjoy adventure from the comfort of his own armchair, Jon decided to start the Adventure Author movement. He wants to encourage as many 'normal' people to publish their extraordinary adventures as possible. More adventurers writing books = more adventure books. More adventure books = happy Jon!
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Self-Publishing for Adventure Authors - Jon Doolan
Book 2 of the Adventure Author Series
Self-Publishing
for
Adventure Authors
Turn Your First Draft into an Epic Book to be Proud of
By Jon Doolan
Dedicated to the all of the Adventure Authors, new and experienced, who inspire me to keep adventuring and to keep writing.
Copyright © Jon Doolan 2018
All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photography, recording or by any information storage and retrieval system, without written permission from the author except for the inclusion of brief quotations in a review.
Contents
Introduction
Chapter 1 - Why Self-Publishing might be for You
Chapter 2 - Building Buzz
Chapter 3 - Editing
Chapter 4 - Cover Design
Chapter 5 - Front and Back Matter
Chapter 6 - Formatting
Chapter 7 - How to Publish your Book
Chapter 8 - The Back End
What do you do next?
Introduction
Welcome to the second book in this 3 book series.
(What? You haven’t read the first book? Writing for Adventure Authors is FREE. Click this link here to go and find it. I’m going to be referring back to it A LOT so I’d read it first if I were you.)
If you’re reading this book then you are taking the next big step. You’re taking your writing seriously. No longer will your manuscript be some forgotten Word document stuck on your hard drive.
By the end of this book you could have a physical bound copy of your book that you can hold in your hand!
More importantly, your book will be ready to Publish. It will be brilliantly edited, have a cover to die for and be formatted like a boss. It will be ready to be Self-Published to the Amazon ‘shelves’ and start earning you some cash.
But maybe Self-Publishing’s not for you. That’s cool. This book will be still be relevant. Almost all first time authors get their books edited in advance of submission to agents anyway. Publishers receive countless books every week. A book that is ready to publish (or has at least made an effort with editing and formatting) is going to be far more likely to be received than one that’s scribbled on the back of a napkin.
If you are reading the series in order (which you should be!), you should have completed your first draft after you finished the last book, Writing for Adventure Authors. Well done you! Give yourself a pat on the back. You’ve already made it further than most people in the writing process.
This book will take that first draft and turn into a well-crafted beautiful book that you can be proud of.
In this book you will learn:
How to get your manuscript professionally Edited (even if you have a tight budget)
How to create an incredible Cover
The importance of Front Matter and Back Matter
How to Format the book into an eBook and a print book (and more)
How to actually make some money out of this Adventure Author career
At the end of the whole process you could just chuck your incredible Adventure Book on Amazon and see what happens. However, if you really want to take your adventure writing career up another notch then check out the third book in this series, Book-Marketing for Adventure Authors, AFTER you have read this one.
As I stated in the last book, I’m a firm believer in ‘Just-In-Time’ learning. That means that I will only share with you in this book the things you need to know when you need to know them. You’ll learn how to bring your book from a higgledy-piggledy mess to a fully form book ready to publish on the web, as a print book and more. However, if I taught you everything there was to know about Self-Publishing you’d probably drown in an overwhelming sea of information. Instead you’ll learn exactly what you need to do at exactly the right time so that you can put it into practice immediately.
You wouldn’t be reading this book if you weren’t thinking about publishing your book to the wider world. So before we dive into the learning let’s explore your publishing options so that you can make an educated decision on what route you are going to take: Self-Publishing or Traditional Publishing.
CHAPTER 1
Why Self-Publishing might be for YOU
When it comes to publishing, you have 2 main options.
Traditional Publishing
Self-Publishing
To understand which option might be for you it is important to find out what has been the publishing option since Johanes Gutenberg first spilled ink into his cider press in 1445.
Traditional Publishing
So this is the way it works with Traditional Publishing (or Trad for those awesome dudes who think shortening words is rad):
You persuade a literary agent that your work is worthy of their time.
The agent persuades a publisher that your work is worthy of their time.
The publisher gives you an advance (yippee!)
The publisher uses their in-house editors, cover designers and typesetters to make your book ready to publish.
They publish the book
They print a shed load of your books and ship them out to…
…distributors who send them to book shops, libraries, etc.
You sit back and wait for the money roll in.
Sounds brilliant, right?
Well, it’s not. In terms of publishing, this model is more out-dated than the Sega Megadrive.
There are at least one or two issues that I have with the Trad route.
Gatekeepers
You have to convince two separate entities that your book is ‘good enough’.
The Literary Agent and the Publisher are like St. Peter and Paul standing at the pearly gates judging whether or not books are worthy enough to enter into the hallowed halls of publishedom (that’s so not a word!).
Yes they may be ‘professionals’ but who’s to say that your book won’t be the next smash hit adventure book? Why give these jumped up gate-keepers the power of life and death to decide if you book should warrant being published or not. Only you know the true value of your book.
If you’re worried that you might lose some sort of accreditation if you don’t get the approval from a bunch of book bouncers, fear not. Following the system laid out in these books you will produce a book that is as good, if not better, than anything that is published the Trad way.
The Advance
An advance is an incredible thing. Someone is willing to bet a heap of cash on your book being a success. They’re willing to stump up a hefty cheque up front based on a sample of your book.
Unfortunately, it’s not a clear cut as that. The money that the Publisher is giving you is not their money. It’s taken out of the profits that are made from the book. So imagine you get an advance of £10,000. Once your book is published you don’t see a single penny until the book has made back £10,000 in profits. And not overall profits. That’s £10,000 of YOUR profits.
So the question is, are YOU willing to back your own book? Are you willing to forego receiving an artificial ‘loan’ up front that you’d have to pay back in royalties? Are you willing to pay a relatively small amount of money in advance (for cover designers and editors for example) with the knowledge that once you publish your book, the vast majority of royalties goes straight into your pocket.
Earnings
While we’re talking about money going in your pocket let’s talk unit sales. For every book sold through a Publisher you can expect a return of between 6-10% (20-30% for eBooks). Self-Publishing, on the other hand gives you a return of 30% MINIMUM. You can earn up to 90% if you sold your book directly from your website.
You’ve got a website, right?
If you said ‘No’, go back to Writing for Adventure Authors and follow the step-by-step guide and create one. And give yourself a slap on the wrist for cheating at this ‘Last Minute Learning’ thing.
The In-House Staff
More than likely you’ll be hooked up with an incredible in-house editor, cover designer and typesetter who will turn your book into an incredible piece of literature.
However, there is the slim chance that you don’t rub the right way with any of the in-house members of staff at the Publishers. Then what?
Or what about this very real scenario?
What if the incredible editor that you were working with, the one that clicked with you better than a rope into a carabiner, changes job? If that angel editor gets a promotion (as I’m sure they will because they’re so awesome) then where are you stuck? In no-man’s land, that’s where. You’ll be put with another editor and you better just cross your fingers that they like your book or your style of writing as much as the first guy or girl.
The Publication Process
What I mean by the Publication Process