Nautilus

To Persuade Someone, Look Emotional

David Pizarro and his colleagues argue that emotional expression functions as a signal to others that you’ve incorporated feelings into your moral decision. Without that signal, an audience might get the impression that you haven’t experienced any feeling at all—a possibility most people find pretty disturbing.Photograph by ArtFamily / Shutterstock

sked at the start of the final 1988 presidential debate whether he would support the death penalty if his wife were raped and murdered, Michael Dukakis, a lifelong opponent of capital punishment, quickly and coolly said no. It was a surprising, deeply personal, and arguably inappropriate question, but in demonstrating an unwavering commitment to Roger Simon about the scene at the debate immediately after Dukakis gave his response. “Even though the 90-minute debate was only seconds old, they felt it was already over for Dukakis.” Dukakis’ poll numbers plummeted, his campaign never recovered, and George H. W. Bush became the 41 President of the United States.

You’re reading a preview, subscribe to read more.

More from Nautilus

Nautilus3 min read
Making Light of Gravity
1 Gravity is fun! The word gravity, derived by Newton from the Latin gravitas, conveys both weight and deadly seriousness. But gravity can be the opposite of that. As I researched my book during the sleep-deprived days of the pandemic, flashbacks to
Nautilus7 min read
The Feminist Botanist
Lydia Becker sat down at her desk in the British village of Altham, a view of fields unfurling outside of her window. Surrounded by her notes and papers, the 36-year-old carefully wrote a short letter to the most eminent and controversial scientist o
Nautilus10 min read
The Ocean Apocalypse Is Upon Us, Maybe
From our small, terrestrial vantage points, we sometimes struggle to imagine the ocean’s impact on our lives. We often think of the ocean as a flat expanse of blue, with currents as orderly, if sinuous, lines. In reality, it is vaster and more chaoti

Related Books & Audiobooks