The Guiding Purpose Strategy: A Navigational Code for Brand Growth
()
Currently unavailable
Currently unavailable
About this ebook
Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être. The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporary brand management and taking inspiration from the luxury industry, where strategy and meaning-making have stood the test of time, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies and offers a hands-on tool to start your very own path towards finding your inner Why. Building on 20+ years of experience of working with and for some of the most successful brands including Harley-Davidson and Aston Martin, global financial services firms, governments, charities and startups around the world, we demonstrate how the application of the GPS Framework can help you create your very own Guiding Purpose Strategy. Brands, companies and people with clarity of Purpose are changing the world. If you’re up for a journey of discovery and knowledge on professional and personal growth, we are delighted to welcome you on board!
“The Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom.” Prof Marc J Ventresca, Faculty of Strategy and Innovation, University of Oxford. “Going beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within.” Michael van der Sande, former VP & Managing Director Harley-Davidson Europe & former Chief Commercial Officer Aston Martin “You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom. Markus is one of the best, and this book is a must read for anyone wanting to know about the future of brand management.” Graeme Codrington, Futurist & CEO, TomorrowToday Global
www.guidingpurposestrategy.com
Markus Kramer
Markus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic positioning and holistic brand- and reputation management. Kramer works with brands such as Harley-Davidson, DHL, Aston Martin, banks and financial institutions, governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand management. Kramer holds degrees from the University of California at Berkeley and an MBA from the University of Oxford.
Related to The Guiding Purpose Strategy
Related ebooks
Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands Rating: 0 out of 5 stars0 ratingsCreating Brand Energy: How To Transform Your Business Energy into Market Power Rating: 0 out of 5 stars0 ratingsFree Branding: Grow Your Brand Organically Rating: 0 out of 5 stars0 ratingsPath to Purpose: How to use cause marketing to build a more meaningful and profitable brand Rating: 0 out of 5 stars0 ratingsBrand Experiences: Building Connections in a Digitally Cluttered World Rating: 0 out of 5 stars0 ratingsBrandDigital: Simple Ways Top Brands Succeed in the Digital World Rating: 0 out of 5 stars0 ratingsTrue Brand Toolkit: How to Bring in Big Money For Your Small Business Rating: 0 out of 5 stars0 ratingsBrand Relevance: Making Competitors Irrelevant Rating: 4 out of 5 stars4/5The Good Brand Rating: 0 out of 5 stars0 ratingsSticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand Rating: 0 out of 5 stars0 ratingsThe Center of Experience: A blueprint for creating the experience-led enterprise Rating: 0 out of 5 stars0 ratingsBrand architecture Third Edition Rating: 0 out of 5 stars0 ratingsBuilding Brand Communities: How Organizations Succeed by Creating Belonging Rating: 0 out of 5 stars0 ratingsBrand Resilience: Managing Risk and Recovery in a High-Speed World Rating: 0 out of 5 stars0 ratingsDesigning B2B Brands: Lessons from Deloitte and 195,000 Brand Managers Rating: 0 out of 5 stars0 ratingsThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Rating: 4 out of 5 stars4/5Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Rating: 0 out of 5 stars0 ratingsThe Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 4 out of 5 stars4/5Bold School Brand: How to leverage brand strategy to reposition, differentiate, and market your school Rating: 0 out of 5 stars0 ratingsThe Indispensable Brand: Move from Invisible to Invaluable Rating: 4 out of 5 stars4/5Brand Dna: Uncover Your Organization’S Genetic Code for Competitive Advantage Rating: 0 out of 5 stars0 ratingsAttractive Thinking: The five questions that drive successful brand strategy and how to answer them Rating: 0 out of 5 stars0 ratingsBranding to Differ: The Brand Building Handbook for Business Leaders. Rating: 0 out of 5 stars0 ratingsGlobal Brand Power: Leveraging Branding for Long-Term Growth Rating: 5 out of 5 stars5/5Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 0 out of 5 stars0 ratingsExperiential Marketing Second Edition Rating: 0 out of 5 stars0 ratingsWINNING CLIENTS’ LOYALTY: Seven Proven Practices to Convert Clients into Amazing Fans Rating: 0 out of 5 stars0 ratingsThe Branding Blueprint - How To Build Your Brand Through Social Media And Content Marketing Rating: 0 out of 5 stars0 ratingsThe Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds: Win—and Keep—Your Customers’ Hearts and Minds Rating: 0 out of 5 stars0 ratings
Small Business & Entrepreneurs For You
The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Strategy Skills: Techniques to Sharpen the Mind of the Strategist Rating: 4 out of 5 stars4/5Nine-Figure Mindset: How to Go from Zero to Over $100 Million in Net Worth Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5HBR Guide to Buying a Small Business (HBR Guide Series) Rating: 5 out of 5 stars5/5Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Rating: 4 out of 5 stars4/5The Start Your Own Business Bible: 501 New Ventures You Can Launch Today Rating: 4 out of 5 stars4/5Bookkeeping: An Essential Guide to Bookkeeping for Beginners along with Basic Accounting Principles Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The Everything Nonprofit Toolkit: The all-in-one resource for establishing a nonprofit that will grow, thrive, and succeed Rating: 0 out of 5 stars0 ratingsWhat Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Rating: 5 out of 5 stars5/5
Reviews for The Guiding Purpose Strategy
0 ratings0 reviews