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    Corporate Strategy
    Corporate Strategy
    Corporate Strategy
    Ebook74 pages1 hour

    Corporate Strategy

    By Hiriyappa .B

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    About this ebook

    Corporate strategy focuses on the formulation and implementation of strategy by using of the Generic, Grand and Diversification Strategies and their relevance to contemporary practice in business. This book is specially designed for those who are the students of Business, MBA, PGDM & Executives.

    LanguageEnglish
    PublisherPublishdrive
    Release dateMay 20, 2018
    Corporate Strategy
    Author

    Hiriyappa .B

    Dr.Hiriyappa.B is a Ph.D., MPhil., MCom. Coordinator, Department of Post Graduation Studies in Commerce. He has Coach, Trainer, Speaker and Consultant in Management.

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      Book preview

      Corporate Strategy - Hiriyappa .B

      Corporate Strategy

      Hiriyappa. B, Ph.D.

      Corporate Strategy by Dr Hiriyappa B © 2018 by Dr Hiriyappa B. All rights reserved.

      No part of this book may be reproduced in any written, electronic, recording, or photocopying without written permission of the publisher or author. The exception would be in the case of brief quotations embodied in the critical articles or reviews and pages where permission is specifically granted by the publisher or author.

      Although every precaution has been taken to verify the accuracy of the information contained herein, the author and publisher assume no responsibility for any errors or omissions. No liability is assumed for damages that may result from the use of information contained within.

      Contents

      Chapter 1 Corporate Strategy

      Chapter 2 Corporate Strategy Formulation Implementation Process

      Chapter 3 Long Term Objectives and Qualities

      Chapter 4 Michael Porter’s Generic Strategies

      Chapter 5 Grand Strategies Structures in Enterprise’s

      Chapter 6 Diversification

      CHAPTER 1

      CORPORATE STRATEGY

      INTRODUCTION

      Corporate strategy is the design framework of the firm growth and development. Its main objectives are the growth of the company business in a particular direction, extent, pace and timing. Generally, Corporate strategy involves the design objectives, implementation, control of the objectives of firms which are helpful for growth of companies. It determines the company’s mission, vision and long term development and growth of firms. Corporate policy depends on its corporate strategy management will be made by strategist of the company.

      NATURE, SCOPE AND CONCERNS OF CORPORATE STRATEGY

      Corporate strategy is basically concerned with the choice of businesses, products and markets of the company’s. Nature, scope and concerns of corporate strategy as outlined below:

      It can be involved and viewed with objectives designed framework strategy of the firm. A strategy designed framework is filling the firm’s strategic planning gap.

      Actually, it is concerned with the different choice of the firm’s products and markets. It generally involves the changes/ additions/ deletions in the firm’s existing product market postures in businesses. It serves the customers’ needs and requirements and meets and serves the business requirement.

      It's able to ensure that the right fit to businesses and how to achieve between the firm’s and its business environment.

      It helps and focuses to build up the relevant competitive advantages for the firm’s in the market. Both corporate objectives and corporate strategy bring together and describe the firm’s business concepts.

      WHAT DOES CORPORATE STRATEGY ENSURE IN FIRM’S BUSINESSES?

      Corporate strategy first time ensure that the firm’s business growth and correct alignment of the firm’s and its environment. It's ready to serve and ensure that the design strategy which for filling the strategic gaps in business.

      It helps and serves to build up the firm’s relevant competitive advantages, its primary strategy ensures that the masterminding and working out the right opportunity which fit between the firm and its external environment.

      Corporate strategy purposefully firm’s weakness converts into strengths and threats converts into opportunities in this way ensure to firm’s businesses.

      It ensures that responding the environment is part and parcel of a firm’s existence in the market. It ensures to arise a major question which is better and how to methodical to response to firm’s. Corporate strategy is the opposite of adhoc responses to the changes in the environment in competition, consumer tastes, technology and other variables in firms. It definitely involves the amounts is to long- term, well thought out and prepared responses to the various forces in the business environment.

      STRATEGY IS PARTLY PROACTIVE AND PARTLY REACTIVE

      The company strength’s strategy is typically a blend in the following circumstances:

      Proactive actions on the part of managers and responsibility to improve the company’s market position and financial performance.

      It needed reactions to unanticipated developments and fresh market conditions in the firm’s businesses.

      The biggest portion of the firm’s current strategy

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