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    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
    Ebook260 pages4 hours

    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    By Oren Klaff

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    About this ebook

    Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

    “Fast, fun and immensely practical.”
    —JOE SULLIVAN, Founder, Flextronics

    “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
    —JOSH WHITFORD, Founder, Echelon Media

    “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”
    —RALPH CRAM, Investor

    “Pitch Anything offers a new method that will differentiate you from the rest of the pack.”
    —JASON JONES, Senior Vice President, Jones Lang LaSalle

    “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”
    —STEVEN WALDMAN, Principal and Founder, Spectrum Capital

    “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”
    —LOUIE UCCIFERRI, President, Regent Capital Group

    “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”
    —TAYLOR GARRETT, Vice President, White Cap

    “A counter-intuitive method that works.”
    —JAY GOYAL, CEO, SumOpti

    About the Book:

    When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

    Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

    According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

    Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

    Setting the Frame
    Telling the Story
    Revealing the Intrigue
    Offering the Prize
    Nailing the Hookpoint
    Getting a Decision

    One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

    Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateFeb 18, 2011
    ISBN9780071759762

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    Reviews for Pitch Anything

    4/5

    88 ratings8 reviews

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    • 4/5
      Summary of lessons: "Play hard to get"
    • 3/5
      Interesting argument that people buy into a sales pitch at an emotional level, rather than a rational/intellectual level. Oren tells way too many random stories from his own sales pitches, but the general content is worthwhile.
    • 5/5
      wonderful read. I was at the edge of my seat throughout the book. lots of lessons learnt that I intend to apply.
    • 5/5
      a good read for everyone. must read the book. loved it
    • 4/5
      interesting topic and easy to follow strategies. it needs more examples and scenarios
    • 4/5
      Pitch Anything is the perfect mix of concept, cases and cognitive theory. Klaff knows his craft from first-hand experience, and the written text is as compelling as he likely is when in person, in the moment. What I most appreciate about this book is the underlying foundation Klaff lays out, based on how our brains actually work. However, he quickly moves into applying the principles. As I read, I kept thinking about the TV show Shark Tank. The most successful pitches seem to follow distinct elements outlined in this book - the ones that win and the ones that at least keep from getting sideways. This is one of those books you need to read and then quickly start practicing. I highly recommend it, but maybe it's not right for you.
    • 5/5
      Great book! Recommended for everyone who is involved in business conversation
    • 2/5
      The author is a middle school bully stuck in the body of an old business man. Apparently, all that matters to him are displays of power (which will always come off as rude, regardless how much the author emphasizes that it won't be the case), and his anecdotes manage to perfectly display his inferiority complexes (a waiter stealing his show at the restaurant, ostracizing him... All I can say here is "bruh"). Apart from the blatant jock attitude that probably stems from not having any true friends in his life, some other points he makes about actual pitching are actually quite good.

    Book preview

    Pitch Anything - Oren Klaff

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