It's Simply Publishing
By Cali Gilbert
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About this ebook
The publishing industry has vastly changed, especially in the last few years. Today, indie publishing is the direction many new authors are taking as it has become easier for writers to do much of the work themselves. This book serves as a guide for the writer, taking them on the journey from original thought to a completed book they can hold in their hands. This book is divided into three parts — Writing, Marketing and Publishing. Each part walks the reader through the steps it takes to develop their book into a completed manuscript, market the book long before its release, and then publish the book while retaining their rights and creative control. If you’ve ever had a dream of writing a book, the book you hold in your hands will support you on your journey of becoming a published author.
Cali Gilbert
Cali Gilbert is an International bestselling author, award winning filmmaker and photographer. She has travelled the globe as a former figure skater and magazine publisher, and has contributed to the Huffington Post. With an extensive background in event management, Cali assisted the Canadian Olympic Committee at the 2002 Winter Olympic Games, and most recently served as an Event Ambassador for the 34th America’s Cup sailing regatta in San Francisco.Cali is an accomplished photographer, whose work has been showcased in galleries across the United States. As the creator of the IT’S SIMPLY book series, Cali has published several bestselling books of her own and now serves other writers through her imprint, Serendipity Publishing House.As Founder & CEO of Tower 15 Productions, Cali supports other creatives through education and collaboration in the areas of publishing, photography and filmmaking. Cali splits her time between Los Angeles and San Diego, California where she enjoys serving her community, especially women in transition and youth programs. To learn more, visit www.CaliGilbert.com
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It's Simply Publishing - Cali Gilbert
IT’S SIMPLY PUBLISHING
Step By Step Guide to Writing, Marketing
& Publishing Your First Book
CALI GILBERT
Copyright © 2014 by Cali Gilbert
No part of this publication may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from the author.
EBOOK VERSION
Paperback Version Information:
ISBN-13 978-1497488274
ISBN-10 1497488273
Library of Congress Control Number: 2014906303
First printing April, 2014
Serendipity Publishing House
Santa Monica, California
WWW.CALIGILBERT.COM
TABLE OF CONTENTS
Part One - WRITING YOUR BOOK
Step 1 - Who? What? Why?
Step 2 - Connect
Step 3 - Create Structure
Step 4 - Write!
Step 5 - Take a Break
Step 6 - Edit, Edit, Edit!
Step 7 - Format
Step 8 - Create Your Covers
Part Two - MARKETING YOUR BOOK
Step 9 - Create Your Platform
Step 10 - Your Book’s Web Presence
Step 11 - Social Media
Step 12 - Blogging
Step 13 - Partnerships & Affiliates
Step 14 - Get Endorsements
Part Three - PUBLISHING YOUR BOOK
Step 15 - Introduction to CreateSpace
Step 16 - ISBNs
Step 17 - Your Book’s Interior
Step 18 - Your Book’s Cover
Step 19 - Completing Your Set-Up
Step 20 - Sales Channels
Step 21 - Pricing Your Book
Step 22 - Final Touches
Step 23 - Review & Approve
Step 24 - Publish to Kindle
Step 25 - Unveil to the World
PART ONE
WRITING YOUR BOOK
STEP 1
WHO? WHAT? WHY?
1. Who is your target market?
(a) Who is your message meant for?
(b) Who is your ideal reader and why?
(c) What are their