Ultimate Guide to Generate Money From Facebook
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About this ebook
Most people use Facebook to share photos and stay in touch with friends, but did you know that you can use it to earn money as well? There are lots of ways to earn money on Facebook, from using link-type advertising programs to creating a fanpage and then selling the posts. You can even use Facebook to advertise and sell your products. If you are interested in making money using Facebook, than you are at the right place.
Facebook, with its 800+ million users, presents a huge opportunity for business. If you've read any of the facebook marketing case studies over the last year, you've seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.
If your business is ready to move toward Facebook profits, your next question should be: "What distinguishes profitable and unprofitable Facebook marketing campaigns?"
This book answer all such questions that help you make profitable revenue generation from Facebook.
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Ultimate Guide to Generate Money From Facebook - Priyanka Agarwal
Step 4: Create a Facebook App Store
The second option available is to run a store directly on Facebook. If you do this, you can potentially eliminate off-site marketing entirely. It’s not as effective as having your own store – people prefer to shop off Facebook, and you lose the presence of a good blog – but it’s perfectly acceptable.
There are a number of services you can use to set up a store in a tab app, including Shopify. The idea is that the service will create and host a storefront for you, and Facebook will become the portal to that store.
Note that such a store is in a tab app, which is somewhat limited in use on Facebook. You have one space in the top bar for your store to be labeled, but it’s not a fancy graphical label like tabs used to be. The graphical label is on the left sidebar some ways down the page. It’s not a lot, so you have to put a little extra effort into linking directly to your shop at every opportunity, so people know where to find it.
Step 5: Engage, Maintain, Grow
Once you have the path to monetization set up, everything else is about maintenance and growth. You have to grow your fan base, which you can do by posting compelling content and running advertisements that ask for page likes. You have to engage those users so they keep seeing your posts and thus are continually exposed to the idea of your business, leading them to like you more and potentially convert. And, of course, you have to maintain your store and your sales funnel so that you never miss sales due to a broken line of code or a missing product.
Your bread and butter with this process is going to be Insights. Study your Facebook insights and learn your audience. Cater your messages and your products to their needs and desires. Get them where they want it, and they’ll give you money to do so.
How to Create a Facebook Business Page in 5 Simple Steps
Step 1: Choose a Classification.
To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
Local Business or Place
Company, Organization, or Institution
Brand or Product
Artist, Band, or Public Figure
Entertainment
Cause or Community
Each of these classifications provides more relevant fields for your desired Page.
facebook-classification-fieldsFor this tutorial, we'll select the second option: company, organization, or institution. After selecting our desired classification, we'll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it's a difficult and tedious process.
Step 2: Complete Basic Information.
Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.
Finish About
Section
The about
section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.
This is also where you can select your unique domain (that, as mentioned above, can only be changed once).
Upload Profile Picture
Next you'll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.
Add to Favorites
Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a Favorite
item here -- similar to bookmarking a web page in your web browser -- for easy access.
Reach More People
Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage -- there's no compelling content on the Page yet that would convince them to ultimately Like
your page.
Step 3: Understand the Admin Panel.
The basic skeleton of your Business Page is now live. Facebook will ask if you'd like to Like
your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you're connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you're really ready for people to view the