Rating: 5 out of 5 stars
5/5
Unavailable
Unavailable
Unavailable
Ebook243 pages2 hours
Event Marketing
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those who aspire to get a job in the world of marketing events.
Unavailable
Related to Event Marketing
Related ebooks
Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing The Guide to Event Management: A Guide to Setting Up, Planning and Managing an Event Successfully Rating: 4 out of 5 stars4/5Event Planning Rating: 5 out of 5 stars5/5Event Planning 2Nd Edition Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Rating: 1 out of 5 stars1/5The Practical Pocket Guide to Account Planning Rating: 5 out of 5 stars5/5Careers In Marketing Rating: 5 out of 5 stars5/5Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Rating: 4 out of 5 stars4/5Digital press office: How to generate interest in media 2.0 and manage public relations thanks to the potential of the web Rating: 0 out of 5 stars0 ratingsSocial Media Marketing Mastery 2020: The Ultimate Blueprint to Make Money Online With Facebook, Instagram, Tik Tok and Twitter Rating: 0 out of 5 stars0 ratingsCommunications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging Rating: 0 out of 5 stars0 ratingsContent Marketing: A Beginner’s Guide to Dominating the Market with Content Marketing Rating: 0 out of 5 stars0 ratingsMagnificent events. Technology and practice of event management Rating: 3 out of 5 stars3/5The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 3rd Edition With Companion CD-ROM Rating: 0 out of 5 stars0 ratingsConference Management and Event Planning Rating: 4 out of 5 stars4/5The Business of Influence: Reframing Marketing and PR for the Digital Age Rating: 0 out of 5 stars0 ratingsAdvertising: Made Simple Rating: 2 out of 5 stars2/5The Practice of Public Relations Rating: 4 out of 5 stars4/5The Complete Guide to Successful Event Planning: Completely Revised 2nd Edition Rating: 5 out of 5 stars5/5Kickstart: A Guide to Mastering Marketing in Today's Digital World Rating: 0 out of 5 stars0 ratingsThe Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Rating: 5 out of 5 stars5/5The Event Marketing Playbook - Everything You'll Ever Need to Know About Events Rating: 3 out of 5 stars3/5Event management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsAha Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand Rating: 0 out of 5 stars0 ratings
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsPre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5
Related podcast episodes
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media 0% found this document usefulSelling Nonprofit Event Sponsorships 0% found this document usefulEffective Change Management 0% found this document usefulLive! From CULTIVATE 2023! 0% found this document useful125: The People Behind the Products: When Marketing is Good and Increases Your Capacity with Aidan Augustine 0% found this document useful33. Maximizing the impact of marketing events. 0% found this document usefulVinny Rinaldi of Hershey's on Boomerangs to Breakthroughs in Marketing 0% found this document usefulThe Value Of Virtual Assistants At Nonprofits! 0% found this document usefulA Network of Procuretech Startups – Andreas Zimmermann from Supplytechs 0% found this document usefulQuestions Nonprofits Asked (Nonprofit collaborations | Marketing) 0% found this document useful085 | Personal Branding Strategy 0% found this document useful
Related articles
BRAND GUARDIANS: PR In A Time Of Crisis NZ MarketingArticle
BRAND GUARDIANS: PR In A Time Of Crisis
Nov 15, 2020
6 min readPaying Attention NZ MarketingArticle
Paying Attention
Mar 20, 2018
As the old phrase goes, everyone has a story in them. And that’s where most of them should stay. But with media outlets still cutting back on editorial resource and the rise of new digital tools that have allowed brands to talk directly to consumers
3 min readMaking Memories MarketingArticle
Making Memories
Feb 11, 2018
5 min readIs Sending Out a Press Release Really Worth the Money? EntrepreneurArticle
Is Sending Out a Press Release Really Worth the Money?
Dec 1, 2017
4 min readOutdoor Bountry NZ MarketingArticle
Outdoor Bountry
Mar 13, 2020
9 min readHow Event Management and Analytics Gave This E-Vite Company a Boost EntrepreneurArticle
How Event Management and Analytics Gave This E-Vite Company a Boost
Jul 1, 2014
2 min read25 Years Of Digital Advertising NZ MarketingArticle
25 Years Of Digital Advertising
Sep 23, 2019
10 min readThe FUTURE of EVENTS NZ MarketingArticle
The FUTURE of EVENTS
Sep 11, 2020
8 min readSmall Town Agency, Big-Time Results Inc.Article
Small Town Agency, Big-Time Results
Oct 20, 2020
2 min read6 Recent Marketing Campaigns That Were Pretty Awesome EntrepreneurArticle
6 Recent Marketing Campaigns That Were Pretty Awesome
May 1, 2015
4 min readWhat's Your Company's 'Voice'? Here's How to Figure It Out. EntrepreneurArticle
What's Your Company's 'Voice'? Here's How to Figure It Out.
Apr 1, 2015
4 min readThe Celebrity Effect Harper's Bazaar SingaporeArticle
The Celebrity Effect
Jun 24, 2020
Celebrities and influencers have completely transformed the marketing game for luxury brands. Supermodels, socialites and KOLs (not to mention their children) have the ability to shape consumer trends with every snapshot they upload onto the digital
2 min readMcDonalds’ Customer Engagement Engine NZ MarketingArticle
McDonalds’ Customer Engagement Engine
Mar 13, 2020
ENTRANT: TRACK NZ NOMINEE: McDonald’s GOLD: Retail & E-commerce This year’s Grand Prix winner is a triumph for the clever use of data gathering, profiling and customisation. While it’s been possible for some time for retailers to capture customer dat
6 min readAt Summer Festivals, Sponsors Increasingly Shell Out To Make A Buck Chicago TribuneArticle
At Summer Festivals, Sponsors Increasingly Shell Out To Make A Buck
Jun 21, 2018
3 min readMy Top Four Ideas For Personalised Social Media Marketing NZ MarketingArticle
My Top Four Ideas For Personalised Social Media Marketing
Sep 22, 2021
This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th
1 min readThe Future Of Marketing NZ MarketingArticle
The Future Of Marketing
Sep 23, 2019
5 min readJournalism Has A PR Problem NZ MarketingArticle
Journalism Has A PR Problem
Jun 21, 2018
1 min readHow to Sell Yourself EntrepreneurArticle
How to Sell Yourself
Dec 1, 2019
2 min readKeys To Counting Content KPIs MarketingArticle
Keys To Counting Content KPIs
Aug 12, 2018
One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang
4 min readThe Big Buy-in NZ MarketingArticle
The Big Buy-in
Mar 24, 2021
2 min readIBPA Publishing University The WriterArticle
IBPA Publishing University
Aug 15, 2020
3 min readEntrepreneurial Fundamentals KEY ENTREPRENEURIAL SKILLS REQUIRED TO NAVIGATE IN THE CREATIVE INDUSTRIES The European Business ReviewArticle
Entrepreneurial Fundamentals KEY ENTREPRENEURIAL SKILLS REQUIRED TO NAVIGATE IN THE CREATIVE INDUSTRIES
Jul 31, 2020
6 min readThe Agency Sweet Spot AdNewsArticle
The Agency Sweet Spot
Mar 30, 2020
13 min readBusiness Rediscovers The Power Of Human Connection NZ MarketingArticle
Business Rediscovers The Power Of Human Connection
Mar 24, 2019
2 min readSmartening Up Their Bread And Butter NZ MarketingArticle
Smartening Up Their Bread And Butter
Jul 7, 2019
11 min readThe Media Agency Is Dead NZ MarketingArticle
The Media Agency Is Dead
Mar 30, 2022
5 min readBrain Trust MarketingArticle
Brain Trust
Jul 2, 2018
New technologies and the constant increase in the quality and quantity of consumer data have created significant new opportunities for advertisers and agencies to make smarter use of both traditional and digital forms of outdoor advertising. As every
6 min readThe Five Essential Pillars of Multidisciplinary Process/Service Design The European Business ReviewArticle
The Five Essential Pillars of Multidisciplinary Process/Service Design
Feb 4, 2019
6 min readA Q&A with Future Proof keynote speaker Mark Schaefer NZ MarketingArticle
A Q&A with Future Proof keynote speaker Mark Schaefer
Sep 23, 2023
3 min readHow Enterprises Can Create Meaningful Purpose Together With Their Stakeholders The European Business ReviewArticle
How Enterprises Can Create Meaningful Purpose Together With Their Stakeholders
Jan 25, 2021
9 min read
Reviews for Event Marketing
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews