LONG LIVE THE SKI SHOP
One more thing: Talking gear with an actual human being.
Ever since the traditional ski-shop business model—buy a lot of product and hope to sell it for twice as much—ran into the e-commerce meat grinder a
Making Magic Happen
MAGIC MOUNTAIN IS AN OLD-SCHOOL New England gem started in 1960 with a single T-Bar. To “Mad Man” Bobby Johnson, this indie ski hill is a picture of the future. Johnson, 59, is Magic’s new ski school director, the first Black man to hold this positio
