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    Twitter for Humans: Intelligent Social Media Strategies for Successful Branding, and Sustainable Results on Twitter.: Everyday Success Guides, #2
    Twitter for Humans: Intelligent Social Media Strategies for Successful Branding, and Sustainable Results on Twitter.: Everyday Success Guides, #2
    Twitter for Humans: Intelligent Social Media Strategies for Successful Branding, and Sustainable Results on Twitter.: Everyday Success Guides, #2
    Ebook154 pages1 hour

    Twitter for Humans: Intelligent Social Media Strategies for Successful Branding, and Sustainable Results on Twitter.: Everyday Success Guides, #2

    By Jo Roderick

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    About this ebook

    Are you creating a flourishing brand, and expanding your reach? Do you want to make effective use of Twitter? It’s time to be ‘human’ once again. Take full advantage of your prospects on Twitter without wasting precious time. Don’t miss this great opportunity to engage with your audience.

    Master crucial elements that will lead to intrigued followers who enjoy your tweets, and comment regularly. Conquer the enigma of Twitter, and learn how to grow an eager flock that isn’t merely part of unimpressive zombie numbers.

    Unlike other Social Media sites, Twitter doesn’t automatically hinder the user. Twitter is still a dominant marketing tool, yielding discernable benefits that directly reward your effort. You don’t have to ‘pay’ to reach people, as is now so common on other platforms.

    Many tweet guides and ‘Twitter Bibles’ are still teaching failed, get-rich-quick schemes that simply no longer work. There is no shortcut to prosperous longevity on Twitter. Social Media has evolved, and you can either achieve sustainable results, or be left wondering why it didn’t ‘work’ for you.

    Grasp the art of writing concise tweets. Relay your content so it ‘grabs’ your followers’ attention. Find out how to strike a healthy balance of self-promotion, and selfless entertainment.

    Whether you are a beginner, or you have used Twitter for years, the crucial, easy-to-understand information presented in this book will assist you to maximise your Social Media influence, and boost your presence online. If you want to self-promote, or market your product, a whole tweeting new world awaits you.

    Key Concepts:

    * The Power of Twitter

    * Basic Concepts & Ideas

    * How Twitter Lists Work

    * Simple Twitter Etiquette

    * Basic & Advanced Tweet Tactics

    * Good Tweeting Frequency

    * Helpful & Picture Tweets

    * Scheduling Your Tweets

    * Intriguing Profiles and Bios

    * Effective Profile & Header Images

    * Pinned Tweets, Retweets & Replies

    * In-depth look at Hashtags

    * Growing Your Flock

    * Who to Target

    * Types of Followers & Unfollowers

    * Increase Your Long-Term ‘Follow Back’ Rate

    * Automation & Automaton

    * Account Managing Software

    Categories:

    * Internet Marketing

    * Marketing & Sales

    * Marketing

    * Social Networking

    * Internet & Social Media

    * Advertising & Promotion

    * Online Advertising

    Other Books by the Author

    * The Book of Life

    * Happy Now!

    * Recycled Thoughts

    * Publish It Yourself! (Book 1 of Publish It Yourself!)

    * Format It Yourself! (Book 2 of Publish It Yourself!)

    * Viral WordPress SEO

    * Six For Seven (A South African Dinner)

    * The Scandari Saga - Aeonosphere

    * The Scandari Saga - Back To Christmas

    * Bermuda Phoenix

    LanguageEnglish
    PublisherJo Roderick
    Release dateJan 23, 2018
    ISBN9780994706522
    Twitter for Humans: Intelligent Social Media Strategies for Successful Branding, and Sustainable Results on Twitter.: Everyday Success Guides, #2

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      Book preview

      Twitter for Humans - Jo Roderick

      Twitter for Humans

      Intelligent Social Media Strategies for Successful Branding, and Sustainable Results

      Jo Roderick

      Copyright 2017 by Jo Roderick

      All rights reserved. This book or any portion thereof may not be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic or mechanical, including photo¬copying, or used in any manner whatsoever without the express written permission of the author, except for the use of brief quotations in a book review or scholarly journal.

      Names, characters, handles, or accounts details either are the products of the author’s imagination, or used in a fictitious manner. Any resemblance to actual persons, living or dead, or to actual events, is purely coincidental.

      ISBN 978-0-9947065-2-2

      Also available in print

      ISBN 978-0-9947065-3-9

      For further information, please contact the author at

      www.JoRoderick.com

      To join my mailing list please visit:

      http://News.JoRoderick.com

      For Sue Noyes. You know why ....

      Twitter-Home

      Acknowledgements

      Twitter-Home

      Thank you to all the Twitter folk I have had the privilege to meet, and the delightful conversations that have resulted. There is something about Twitter that encourages laughter and entertainment. It allows us to poke fun at life and ourselves.

      The many marvellous friendships that I have forged on Twitter have led me to write this book. These selfsame interactions have taught me the power and reach of Twitter. They assisted in shaping many of my views on how best to make use of this Social Media platform.

      I owe a very special thank you to Sue Noyes. You are an author’s most treasured ‘human’, and I thank you from the bottom — and top — of my ‘tweeting’ heart.

      To those who have been involved in the production of this book, thank you for all your input, and assistance. Thanks to Eddie, my editor, and the readers, the original manuscript is now a guide worth publishing and reading.

      Twitter-Logo

      Table of Content

      Twitter-Home

      Book Cover

      Titles Page

      Acknowledgements

      Chapter 1: Introduction

      The Ultimate Choice

      Quality Versus Quantity

      The Twitter Basics

      The Public Power

      Chapter 2: What is Twitter?

      Create People Lists

      Simple Twitter Etiquette

      Twit For Tat

      Chapter 3: Get a Handle

      Chapter 4: An Intriguing Profile

      A Fantastic Bio

      Your Planetary Location

      The Website Link

      Handles Have Birthdays

      Your Twitter Theme

      Your Profile Image

      Your Header Image

      A Private Profile

      Chapter 5: The Tweeting Basics

      Tweet Short Links

      Maximising Tweet Length

      Symbols Replace Words

      Numbers and Slang

      Emoticons and Emojis

      Chapter 6: Advanced Tweet Tactics

      Think Before Tweeting

      Good Tweeting Frequency

      Retweeting Your Followers

      Replying to Tweets

      The Pinned Tweet

      Chapter 7: What are Hashtags?

      Making Up Hashtags

      Drowning In Hashtags

      Chapter 8: Successful Tweet Anatomy

      Short and Tweet

      Effective One-Liners

      Polls in Tweets

      Long and Lustrous

      The Inspiring Quote

      Great Promotional Tweets

      The Picture Tweet

      The Helpful Tweet

      Chapter 9: Followers and Unfollowers

      Growing Your Flock

      Different Profile Types

      Who to Follow

      When to Unfollow

      Those Not Following

      The Undesirable Twits

      Chapter 10: Software and Tools

      Automation and Automaton

      Cross Platform Reposting

      Account Managing Software

      Automated Private Messages

      Tagging Users Automatically

      Scheduling Your Tweets

      Chapter 11: Conclusion

      About the Author

      Also by the Author

      Special Preview of Viral WordPress SEO

      Twitter-Logo

      If you spot the odd typo in my book, I would be grateful if you could send me a message to let me know, and I will make a correction. I have a very small team that assist me in publishing, and we are only human, so some errors may persist.

      At the end of this book is an ‘about the author’ page with different ways to contact me. I welcome any discussion of my writing. Do you have any questions or suggestions? I would love to hear them.

      1

      Introduction

      Twitter-Home

      I decided to write this guide because of what I have learnt over the years on Twitter, and the circus I see on a daily basis. Many people on Twitter honestly have no idea how to maximise their potential, or at the very least, realise how damaging certain behaviour is.

      Your reputation is key, and unless you are a spammer, you should pay close attention to your actions online. It doesn’t matter who you are, or what you have to sell — if anything at all — because Twitter has a potential that is often misunderstood. If you are looking to market yourself, or your brand, you cannot afford to commit the same errors some people continue to make.

      There are many guides and manuals on how to ‘kill it’ with Twitter, but all you are going to achieve is ruining your own good name. It is important to realise that those guides were applicable to a time period long gone now. Twitter does not work particularly well on a ‘Spam and Forget’ mode. The only one who will be forgotten is the spammer.

      We are entering a new age where over-saturation on Social Media is more damaging than advantageous. More is not better; it’s simply more annoying, and you want to avoid that whenever possible. So where did this crazy notion come from, and why is it still perpetuated today?

      As with any online site constructed around a newsfeed, the information scrolls past at a furious rate. Some bright spark decided that flooding the stream with his own posts would increase the chance that the spam posts would be seen. The reality is that it will do just that, but no one is paying any attention.

      Think about it: do you enjoy more spam, or entertainment? Why would any sane person believe that saturating his or her newsfeed with more spam is the way to go? If you are a spammer, then this guide is definitely not going to appeal to you. If you are a human, however, then these conventions will produce enduring and positive results.

      Throughout this book, when I refer to your ‘Product’, I am speaking in general terms. It means the objective of your promotional needs. I am an author, so my product is both me, and my books. Therefore, this is my product. If you are a chiropractor, then your product is actually the service you provide when you pounce on suspecting people, and twist them into impossible pretzel shapes.

      Naturally, if you are not selling anything, then you are really selling yourself as a ‘nice’ human being. To be honest, I rather like pleasant human beings. Why should people follow you? Are you a fun person? Will you entertain your followers? At the end of the day, we are always ‘selling’ ourselves to others, and this is not necessarily a bad thing.

      The Ultimate Choice

      Overall, Twitter functions as a global chat room, and everyone is part of the conversation — or the spam. It all depends on how you utilise the platform, and what content you offer. This is a good demonstration of the old adage, What you put in is what you will get out.

      At some point in your tweeting experience, you will have to make a

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