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    Consumer Behaviour: Irish Patterns and Perspectives
    Unavailable
    Consumer Behaviour: Irish Patterns and Perspectives
    Unavailable
    Consumer Behaviour: Irish Patterns and Perspectives
    Ebook396 pages12 hours

    Consumer Behaviour: Irish Patterns and Perspectives

    By Margaret Linehan

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    Currently unavailable

    Currently unavailable

    About this ebook

    Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective

    Introduces a concise yet comprehensive exploration of the key aspects of consumer behaviour, including consumer motivation, attitudes, decision-making processes, and behaviour and communication; details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour; presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet; and discusses consumer behaviour in the context of personality, lifestyles and psychographics, and the different influences of culture, subculture, social class, family, sexual orientation and technology.

    Consumer Behaviour is written to support a structured learning approach, with clear learning objectives and revision questions for each chapter. Case studies, examples and scenarios illustrate learning points throughout the text. Recommended for students studying consumer behaviour at diploma or degree level.

    LanguageEnglish
    PublisherGill Books
    Release dateMay 6, 2008
    ISBN9780717155484
    Unavailable
    Consumer Behaviour: Irish Patterns and Perspectives
    Author

    Margaret Linehan

    Dr Margaret Linehan BBS, MBS is a Senior Lecturer at Cork Institute of Technology. She is also author of Make That Grade Management, and co-author of Make That Grade Marketing and Principles of Organisational Behaviour.

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