10 Ways to Write More Effective Ads
()
About this ebook
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
So the goal then becomes: How can we make our advertising as effective as possible?
This starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and are known to be effective.
Knowing these can improve your leads by 100%!
Find out how - today. Buy your copy now!
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
So the goal then becomes: how can we make our advertising as effective as possible. This starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
Knowing these can improve your leads by 100%!
Buy This Book Today and Find Out How! Guaranteed Instant Download!
Related to 10 Ways to Write More Effective Ads
Titles in the series (3)
10 Ways to Write More Effective Ads Rating: 0 out of 5 stars0 ratings12 Winning Leadership Qualities Rating: 0 out of 5 stars0 ratings30 Maximum Conversion Rate Tips: Increase Your Sales Copy's Conversion Rate By Making Minimum Changes That Deliver Maximum Impact Rating: 0 out of 5 stars0 ratings
Related ebooks
30 Maximum Conversion Rate Tips: Increase Your Sales Copy's Conversion Rate By Making Minimum Changes That Deliver Maximum Impact Rating: 0 out of 5 stars0 ratingsKiller Copywriting, How to Write Copy That Sells Rating: 0 out of 5 stars0 ratings10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Rating: 0 out of 5 stars0 ratingsEffective Copywriting Techniques: The Ads That Sell Rating: 4 out of 5 stars4/5The Handbook For Copywriter Rating: 0 out of 5 stars0 ratingsNew Copywriting Secrets That Compel People To Buy And Land You Clients Effortlessly Quickly Rating: 0 out of 5 stars0 ratingsThe Wealthy Health Copywriter: How to Earn $13,000 for Every Sales Letter You Write Rating: 5 out of 5 stars5/5The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes! Rating: 3 out of 5 stars3/5Copywriting Best Kept Secrets: A Training Course for Writing Great Copy Rating: 0 out of 5 stars0 ratingsBecome a Copywriting Expert Rating: 0 out of 5 stars0 ratingsHow to Write magic Words that Sell: An Easy Guide to Attract Customers Rating: 0 out of 5 stars0 ratingsCopywriting Crackdown: Write successful sales copy and grow your business Rating: 0 out of 5 stars0 ratingsSales Copy that Sells like Crazy: How to Write Compelling Sales Letter and Copywriting for the Web Rating: 3 out of 5 stars3/5Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell Rating: 5 out of 5 stars5/5Email Copy That Sells: Build a better email marketing strategy and connect with more customers. Rating: 4 out of 5 stars4/5No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing Rating: 5 out of 5 stars5/5Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow! Rating: 0 out of 5 stars0 ratingsThe Email Money Manifesto Rating: 5 out of 5 stars5/5Headlines That Sell: To anyone selling anything online or offline... Rating: 0 out of 5 stars0 ratingsHow To Create A High Value Lead Magnet To Quickly Grow Your Email List Rating: 0 out of 5 stars0 ratingsCopywriting - Marketing Easy: Marketing Easy Rating: 2 out of 5 stars2/5Web Sales Copy Secrets: How To Create A Website Sales Letter That Sells Like Crazy! Rating: 0 out of 5 stars0 ratingsHow to Write, Produce, and Profit from Print Newsletters Rating: 5 out of 5 stars5/5Client Magnets: How to Attract and Win More Clients Rating: 5 out of 5 stars5/5
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsHow to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5
Reviews for 10 Ways to Write More Effective Ads
0 ratings0 reviews
Book preview
10 Ways to Write More Effective Ads - Thrive Learning Institute
Bonus
Bonus
Get Related Materials
from Our Free Library
Instant Access – Join Here
Click or type into your browser:
http://livesensical.com/go/byob/
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
"To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
"Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
"It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
"The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
"A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade."
These points are as true today as they were when they were written nearly