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    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data
    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data
    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data
    Ebook436 pages4 hours

    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data

    By Enrique Orduna-Malea and Adolfo Alonso-Arroyo

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    About this ebook

    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.

    • Proposes a new model aimed at measuring performance of private companies on the web, combining quantitative and qualitative techniques
    • Applies an empirical model to different environments (scientific, professional, innovation and media), providing new and original data not found elsewhere
    • Demonstrates both the advantages and risks of using indicators
    • Introduces solid statistical techniques for web data analysis
    • Presents a whole picture for measuring the web performance of technology companies through web metrics
    LanguageEnglish
    PublisherElsevier Science
    Release dateAug 23, 2017
    ISBN9780081018781
    Cybermetric Techniques to Evaluate Organizations Using Web-Based Data
    Author

    Enrique Orduna-Malea

    Enrique Orduna-Malea is Technical Engineer of Telecommunications (Sound & Image), MA in Information Sciences and PhD in Cybermetrics from the Polytechnic University of Valencia in Spain. He also holds a Master Degree in multichannel contents management. His research lines are fundamentally focused on descriptive (testing web indicators and studying analysis units), instrumental (analysis of web sources and search engines) and applied (academic and business environments) webmetrics.

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      Book preview

      Cybermetric Techniques to Evaluate Organizations Using Web-Based Data - Enrique Orduna-Malea

      space.

      Block A

      The web problem

      Outline

      1 Measuring (private company activity) on the web

      2 The web impact scattering problem

      1

      Measuring (private company activity) on the web

      Abstract

      This chapter introduces and describes the concept of measuring, with particular emphasis on the need that humans have had, since the dawn of time, to measure the world around them in order to understand, to gather information, and to then make decisions. After describing the types of measurement and clarifying terminological differences (variables, measures, indicators, and metrics), the chapter will explore the challenge of measuring the Internet from its constituent elements. At this point we will introduce the main research disciplines that address this issue from their different goals and methodologies; in particular, cybermetrics and web analytics, which focus on off-page and on-page phenomena, respectively. This will be followed by an introduction to companies as measurable objects. The chapter ends with a comprehensive overview of the main areas of applied research that quantify the presence and web impact of companies through cybermetric techniques, including the main authors, sectors that are analyzed, and the web indicators and sources most widely used by the scientific community to

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