Testing, Testing, Testing—Why We’re Fools for Tools
Don’t get lost in measuring your business instead of running it
THERE’S NO BIGGER CLICHÉ in startup land today than the office dashboard—a giant, flat-screen, 4K monitor prominently mounted by the front door, flickering with data points that affirm how this company is killing it by every conceivable measure. I confess I’m a sucker for these dashboards. I love to see what companies profess to care most about, and how they display their
