From Golf Buddies to Gourmet Snack Pros
Blair Swiler and Dennis Riedel met as caddies on a Florida golf course, after a heart attack made Swiler rethink his high-stress corporate chef’s job (and unhealthy eating habits). Here, Swiler describes how he and Riedel launched their protein-rich jerky as a ninth-hole snack—and turned it into a mass-distributed, celebrity-loved brand.
BLAIR SWILER and DENNIS RIEDEL Chef’s Cut Real Jerky → Three-year growth 5,669% 2016 revenue $26.9 MILLION
→ CHANGE YOUR HABITS
Growing up in Wisconsin, I ate a lot of jerky, and I started cooking it after college for my friends. Then I became a
