Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Supersize Your Subscriber List
    Supersize Your Subscriber List
    Supersize Your Subscriber List
    Ebook44 pages37 minutes

    Supersize Your Subscriber List

    By Steve Turnbull

    ()

    Read preview

    About this ebook

    How can you get a subscription list of 20K or more? In only a few months?

    How do you retain those people once they're there?

    This book, by an author who's done just that, tells you how you can work with other authors to create promotions that can gain you hundreds of new subscribers every week.

    This practical guide leveraging existing services will guide you through the process, explain what needs to be done, and those things you must never do.

    Everyone will tell you that a subscription,list is your key to the future - this book tells you how to build it fast.

    LanguageEnglish
    PublisherTau Pres 2020 Ltd
    Release dateAug 4, 2017
    ISBN9781910342831
    Supersize Your Subscriber List
    Author

    Steve Turnbull

    When he's not sitting at his computer building websites for national institutions and international companies, Steve Turnbull can be found sitting at his computer building new worlds of steampunk, science fiction and fantasy. Technically Steve was born a cockney but after five years he was moved out from London to the suburbs where he grew up and he talks posh now. He's been a voracious reader of science fiction and fantasy since his early years, but it was poet Laurie Lee's autobiography "Cider with Rosie" (picked up because he was bored in Maths) that taught him the beauty of language and spurred him into becoming a writer, aged 15. He spent twenty years editing and writing for computer magazines while writing poetry on the side. Nowadays he writes screenplays (TV and features), prose and code.

    Related to Supersize Your Subscriber List

    Related ebooks

    Reference For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      You’ve Got Mail

      Apr 2, 2020

      You’ve Got Mail
      6 min read

    • Article

      Sign Me Up!

      Jul 16, 2019

      Sign Me Up!
      12 min read

    • Article

      Playing The Freelance Field

      Dec 21, 2021

      When stay-at-home orders were issued in March 2020, I found myself trying to buy food in a crowded grocery store after shoppers panic-bought most everything off the shelves. I knew of enough substitutes for everyday staples—sour cream for eggs, bakin

      7 min read

    • Article

      Losing the Big One

      Dec 21, 2020

      Losing the Big One
      7 min read

    • Article

      Writer At Work

      May 27, 2023

      Writer At Work
      6 min read

    • Article

      Analyzing Agent Responses

      Feb 12, 2024

      When I started querying in 2010, one of the agents I approached requested a paper manuscript. I printed my manuscript and sent it in a padded envelope. I received a reply by mail a few months later; a brief, kind rejection signed personally by the ag

      4 min read

    • Article

      A Long-Haul Writer’s Lament

      Apr 8, 2024

      I got my start as a full-time writer when I was 19 years old—so long ago that I penned my first articles with a goose quill on parchment—and over the ensuing decades, I learned a thing or two about both the good and the bad of freelance writing. When

      5 min read

    • Article

      Losing The Big One

      Oct 31, 2022

      There’s a line from Mad Men that resonates with anyone who has ever worked as a freelancer: “The day you sign a client is the day you start losing them.” That uncertainty is why the freelance life isn’t for everyone; some folks prefer the stability o

      7 min read

    • Article

      Step Right Up

      Nov 26, 2022

      Step Right Up
      5 min read

    • Article

      Easy As One, Two, Three…..

      Jun 21, 2018

      Step One: What is acquisition in email marketing? Can’t you just email anybody? In email marketing, “acquisition” means adding a person’s email address to your customer database in order to send messages. Implicit in that acquisition is permission –

      8 min read

    • Article

      Thank You For Being A Friend

      Jun 14, 2023

      Thank You For Being A Friend
      4 min read

    • Article

      The Professionals

      May 6, 2021

      The Professionals
      5 min read

    • Article

      Gigi Will Know

      Jan 29, 2022

      Gigi Will Know
      2 min read

    • Article

      What Are Stores Even Thinking With All These Emails?

      Aug 5, 2021

      It feels like every company and organization I’ve ever transacted with sends me email every week. Some every day, even. Some multiple times a day. My mortgage broker emails on my birthday and holidays. So does my dentist. Certain retailers email much

      6 min read

    • Article

      Sell More. Sell Better.

      Oct 18, 2019

      Sell More. Sell Better.
      5 min read

    • Article

      Ace Your Query Letter

      Dec 27, 2018

      Here’s an eye-opening statistic: Active literary agencies receive more than 20,000 query letters each year. Some agencies attempt to respond to each individually, and others respond only if interested. Agents have no obligation, not even an ethical o

      5 min read

    • Article

      The Art Of Advertising

      Jul 1, 2021

      The Art Of Advertising
      6 min read

    • Article

      The Writer’s Field Guide to Editors

      Feb 3, 2020

      Spend enough time in the freelance trenches, and you’ll find yourself working for an eclectic array of editors. If you’re lucky, the majority will be talented individuals who have your best interests at heart, work hard on your behalf, and use their

      4 min read

    • Article

      3 Simple Strategies for Marketing Your Book

      Apr 11, 2022

      Many authors who selfpublish focus more on publishing their book than they do promoting it. While the reasons vary, some have no clue where to start. Others don’t want to waste hundreds to thousands of dollars on marketing that may not result in any

      4 min read

    • Article

      The Heir Affair

      Oct 5, 2023

      The Heir Affair
      6 min read

    • Article

      How To Ask For A Pay Rise (and Actually Get It)

      Feb 6, 2024

      Talking about money at work is a bit like watching Saltburn with your family – deeply deeply uncomfortable. Which means it will come as a surprise to exactly no one that there is a gender pay-rise gap: less women than men ask for pay rises in the UK,

      2 min read

    • Article

      Reach Out to Readers: Author Newsletters 101

      Oct 9, 2023

      A comprehensive book marketing plan includes multiple channels to reach readers where they are. An author website catches people via search engines; social media and advertising can drive anything from awareness to purchase; and influencer collaborat

      4 min read

    Related categories

    Reviews for Supersize Your Subscriber List

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Supersize Your Subscriber List - Steve Turnbull

      Introduction

      I never wanted to be that guy who makes money out of other authors by promising the moon and failing to deliver. I hate that guy. So I have always avoided being someone who charges writers for services. But then a series of events and questions happened in June/July 2017 made me re-think my position.

      During that time I wrote an article, published on Medium, about how I go about onboarding my new subscribers. As a member of many writing groups I found  I kept on repeating myself and spending ages writing out the same answer on Facebook. The article meant I could just link to it instead, much quicker.

      And people seemed to like it.

      Then I was asked whether I did workshops on mailing lists and subscribers. I didn’t and I don’t, I probably never will. And then someone I respect suggested that a more formalised version of the article might be useful.

      This made me sit back and have a think. I never wanted to be that guy, but apparently the knowledge I had gleaned, experimented with and tested over time was valuable and popular. And how much time and money would I be saving other writers if I wrote a book about it?

      What’s more, there are other guys out there, people who write fiction like me but have their own areas of expertise, who are delivering real information about the world of indie publishing. I’ve bought their books, and I know how valuable their insights have been to me.

      So if I save a writer a few hours, and give them the opportunity to build a better subscription list? How much is that actually worth? Probably more than, say, $2.99.

      Which is about the point where I fired up Scrivener with their non-fiction template and wrote this.

      You’ve bought it, I hope it’s worth more than the price to you!

      Good luck

      Steve

      Chapter One: Basics

      What's this about then?

      The ultimate goal of this book is to help you build a good quality list of subscribers who are interested in your writing and will buy your books. At the start your list may not be great quality, but it will be better than nothing and big enough to make a difference.

      Some writers see a mailing list as a thing off to the side somewhere to which they can just pump out an email when they release a new book. Well, okay, this can work if you are a really big name.

      Most of us aren’t.

      However this also misses a really important marketing fact: (money aside) the value of a company is measured by how many identities it owns. And it almost doesn’t matter as to their quality.

      What’s an identity? It’s a contact and, in our case, an email address. It’s something that allows you to directly connect to a person. It’s what Facebook does not give you. You might

      Enjoying the preview?
      Page 1 of 1