Egypt's Best Friends in D.C.
On a Tuesday night in early May, all the big players in the public relations industry gathered at Cipriani 42nd Street, a lavish restaurant in Manhattan, for the annual “Superior Achievement in Branding Reputation & Engagement” awards. The event, where winners were selected by a panel of industry insiders, was billed by its organizers as a “showcase for the best that public relations has to offer”—it was like the Oscars, but for the titans of PR. #CupFusion, a hashtag designed to build buzz around a new Reese’s Peanut Butter Cup, won a best in show award for Ketchum. Edelman took home a trophy for a Starbucks video campaign focusing on “normal” people doing “extraordinary” things.
The New York-based Weber Shandwick was also a big , taking home three trophies: one for North American agency of the year, another for a social-media campaign celebrating a body-positive Barbie Doll, and one more for a science-education program sponsored by Lockheed Martin. One of its campaigns, however, did not attract much notice: a $1.2 million-a-year deal with Egypt’s General Intelligence Service (GIS). The agency, roughly the country’s equivalent of the CIA, is part of a constellation of infamous intelligence services known as the Perhaps most notorious in the United States for with the CIA in the torture of suspected al-Qaeda members after 9/11, GIS has been accused of in with Egypt’s domestic intelligence to manipulate elections and suppress internal dissent since the coup that installed Abdel Fattah el-Sisi as president in 2013.
