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    A Concise Guide to Business Plans
    A Concise Guide to Business Plans
    A Concise Guide to Business Plans
    Ebook118 pages42 minutes

    A Concise Guide to Business Plans

    By Alan Le Marinel

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    About this ebook

    A Concise Guide to Business Plans provides advice and guidance on writing Business Plans. The book covers all the necessary elements of writing a Business Plan and also provides a complete template for what to include and how to present it in a logical and structured format.

    It is written by an experienced business professional who has substantial experience of writing Business Plans ranging from small business start-ups to management buyouts and raising venture capital.

    LanguageEnglish
    PublisherAlan Le Marinel
    Release dateApr 1, 2017
    ISBN9781370355754
    A Concise Guide to Business Plans
    Author

    Alan Le Marinel

    Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses. During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses on developing Business Plans and Funding Proposals for a wide range of clients. Following this experience he started his own successful consultancy business specialising in strategic planning and marketing. He is also a successful author having written a number of business management books which have been published in various languages throughout the world. He holds a number of professional and academic qualifications including: •Master of Business Administration (MBA) specialising in Corporate Strategy and Change Management •Diploma in Financial Studies – Chartered Institute of Bankers •Diploma in Marketing – Chartered Institute of Marketing

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      Book preview

      A Concise Guide to Business Plans - Alan Le Marinel

      A Concise Guide to

      Business Plans

      By

      Alan Le Marinel

      Copyright Information

      Published by:

      Alan Le Marinel

      Le Marinel Consulting

      29 Athelhampton

      Washington

      Tyne and Wear

      NE38 8TA

      Text copyright © Alan Le Marinel 2017

      The right of Alan Le Marinel to be identified as the Author of this work has been asserted by him in accordance with the Copyrights, Designs and Patents Rights Act of 1988

      All rights reserved. No part of this book may be reproduced in any form by print, photography, microfilm, or any other means without written permission from the publisher.

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      ISBN 9781370355754

      Table of Contents

      Copyright Information

      About the Author

      Chapter One – Before You Start

      Five Things That Really Matter

      1 – Understanding The Business Plan Concept

      2 – Understanding Why You Need A Business Plan

      3 – Establishing The Purpose

      4 – Knowing Who To Involve

      5 – Consider Confidentiality

      Making What Matters Work For You

      Chapter Two – Doing Your Research

      Five Things That Really Matter

      1 – Use A SWOT Analysis

      2 – Use a PESTE Analysis to Understand Your Environment

      3 – Find Out About Your Competitors

      4 – Considering Existing Resources

      5 – Use Analysis Of Past Performance

      Making What Matters Work For You

      Chapter Three – Evaluating All The Options

      Four Things That Really Matter

      1 – Assess Your Options

      2 – Decide Whether They Are Suitable For Your Business

      3 – Assess Their Feasibility

      4 – Establish Whether They Are Acceptable To All Parties

      Making What Matters Work For You

      Chapter Four – Formulating The Strategy

      Four Things That Really Matter

      1 – Clearly Define Your Business Goals – Be Smart

      2 – Consider The Marketing Strategy

      3 – Identify Any Additional Resources

      4 – Construct The Financial Forecasts

      Making What Matters Work For You

      Chapter Five – Constructing The Business Plan

      Six Things That Really Matter

      1 – The All Important Synopsis

      2 – Keep It Simple

      3 – Use Fact Not Fiction

      4 – The Importance Of Telling The Truth

      5 – What To Include

      6 – What Not To Include

      Making What Matters Work For You

      Chapter Six – Review And Start The Process Again

      Four Things That Really Matter

      1 – Reviewing Actual Performance Against Budgets

      2 – Successfully Managing Risk

      3 – Implementing A Management Information System

      4 – Making Sure You Stay Ahead Of The Competition

      Making What Matters Work For You

      Appendix One – Sample Business Plan Template

      Table Of Contents

      Section One – Contact Details

      Section Two – Synopsis

      Section Three – Business Background And History

      Section Four – The Product

      Section Five – Operational Process

      Section Six – Market Analysis

      Section Seven – Marketing Strategy

      Section Eight – The Project

      Section Nine – Management Structure

      Section Ten – Human Resources

      Section Eleven – Premises And Equipment

      Section Twelve – Financial Information

      Section Thirteen – Funding Requirement

      Section Fourteen – Risk Evaluation

      About the Author

      Alan Le Marinel

      Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses.

      During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses

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