The Business Model Canvas: Let your business thrive with this simple model
By 50minutes
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About this ebook
An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company.
In 50 minutes you will be able to:
•Identify the nine factors affected by the Business Model Canvas and why they are important
•Analyse concrete applications of the Business Model Canvas with real-life case studies
•Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools
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Book preview
The Business Model Canvas - 50minutes
Key information
Name: Business Model Canvas, BMC.
Uses: The Business Model Canvas is a valuable strategic tool which is used to conceptualise new business models or to document existing ones. It helps to guide decisions about the launch of a product, a startup or a new process by illustrating the value and core activity of a company.
Why is it successful? The simplicity and clarity of the tool’s visual presentation make it easy to use alone or as part of a team.
Key words:
Business model: The model through which a company creates value. Through a strategy for developing the core business, this value should manifest itself in financial rewards for companies that are able to satisfy their customers.
Business plan: A projection, written down in an official document, which outlines this strategy based on market analyses and rigorously gathered and studied data.
Canvas: A basic outline which groups together a collection of elements in a structured way.
Introduction
Ambitious employees who want to rise through the ranks in their company and make revolutionary, high-value ideas viable,