About this series
Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow.
Learn financial planning, find cash for your business, and manage your money through good times and bad.
Use a variety of management techniques to manage change and maximizing profits.
Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations.
Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale.
See how family businesses can face down their special demons and preserve the company for the next generation.
The Dynamic Manager’s Guide To Practical Marketing isn’t about theory—it’s about how to succeed in the real world of small business.
Titles in the series (3)
- The Dynamic Manager’s Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
- The Dynamic Manager's Guide To Creative Selling: How To Make More Sales And Build A Super Sales Career
Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered—finding and qualifying prospects, making cold-call appointments, delivering dynamic sales presentations, finding a clear path around objections, and closing the sale in a friendly, no-pressure way. But building a successful sales career also means finding your way through mazes of decision makers, upselling current clients to better serve their needs, and even turning unhappy buyers into customers for life. Managing your time is an essential skill, too, as is motivating yourself to improve your performance every single day. The Dynamic Manager's Guide To Creative Selling isn't about theory--it's about doing. It's a how-to book outlining the steps to creatively making a sale using methods that will please both your company and your customer. It's a solid primer for someone new to the field and a good review for an old pro. Whether you sell retail or B2B, The Dynamic Manager’s Guide To Creative Selling will help you grow your business.
- The Dynamic Manager’s Guide To Practical Management: How To Manage Money, People, And Yourself To Increase Your Company’s Profits
Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow. Learn financial planning, find cash for your business, and manage your money through good times and bad. Use a variety of management techniques to manage change and maximizing profits. Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations. Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale. See how family businesses can face down their special demons and preserve the company for the next generation. The Dynamic Manager’s Guide To Practical Marketing isn’t about theory—it’s about how to succeed in the real world of small business.
Dave Donelson
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.
Read more from Dave Donelson
Heart of Diamonds: A Novel of Scandal, Love, and Death in the Congo Rating: 4 out of 5 stars4/5The Dynamic Manager’s Guide To Sales Techniques: How To Create New Prospects And Make More Sales Rating: 5 out of 5 stars5/5The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers Rating: 4 out of 5 stars4/5The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work Rating: 0 out of 5 stars0 ratingsHunting Elf, A Doggone Christmas Story Rating: 4 out of 5 stars4/5Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf Rating: 4 out of 5 stars4/5The Dynamic Manager's Guide To More Sales: How To Nurture Customers And Grow Your Business Rating: 0 out of 5 stars0 ratingsBlind Curve And Other Stories Light And Dark Rating: 0 out of 5 stars0 ratings
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