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    The Experience Wellness Project
    The Experience Wellness Project
    The Experience Wellness Project
    Ebook110 pages1 hour

    The Experience Wellness Project

    By Bob Coleman

    ()

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    About this ebook

    This book seeks to change lives by inspiring a new way of thinking about what it takes to renew and sustain health: that people are not likely to make significant lifestyle changes on their own, that some level of intervention is required, that people in leadership positions,whether in business, church, hospitals or community organizations, have the best opportunity, and some would argue responsibility, to initiate the intervention. The type of intervention is extremely important, given the history of various strategies that have proven to be largely ineffective. This book introduces you to the "Leader's Playbook" which you can use to help people discover activities, support, friends, and places that are fun and rewarding. The creation of the experience becomes then the major catalyst for change. How does a leader go about helping people find the kinds of experiences that they enjoy and that will improve their health?

    LanguageEnglish
    PublisherBob Coleman
    Release dateJan 18, 2017
    ISBN9781370718269
    The Experience Wellness Project
    Author

    Bob Coleman

    Bob Coleman's passion is to help people renew and sustain health.During the past 30 years, his firm has planned and designed more than 50 wellness centers across the country, and his clients include communities of all types, hospitals, physician groups, cities and counties, colleges and universities, business corporations, YMCAs, resorts and commercial clubs. He is the author of "Health Promoting Hospitals", published by Hospitals and Health Networks Online and "The Business of Integrative Medicine", published by American College of Sports Medicine. His presentations include the Medical Fitness Association, Health Forum's Integrative Medicine Conference and the ACHE 2012 Leadership Summit. He is former Chairman of the United Way of SC.

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      Book preview

      The Experience Wellness Project - Bob Coleman

      Copyright © 2017 by Bob Coleman

      Smashwords Edition

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without prior written consent of the author, except as provided by the United States of America copyright law.

      Publishing, composition, and design managed by Niche Pressworks

      www.nichepressworks.com

      CONTENTS

      Dedication

      Foreword

      Preface

      Introduction

      SECTION 1: Your Health is My Business

      Chapter 1: Discovery

      The Beginning

      The Experience Economy

      Your Health is My Business

      Chapter 2: The Leader’s Role

      Commitment

      Chapter 3: Overcoming Road Blocks

      People

      Organizations

      SECTION 2: The Art and Science of Getting People Engaged

      Chapter 4: Creating Experiences

      Customization

      Engage the Five Senses

      Theme

      Rewarding

      Staging

      Transformation

      Chapter 5: Self Determination Theory

      Measuring Health and Well-Being

      Chapter 6: Technology

      Tracking Activity

      Assessment

      Performance

      SECTION 3: The Leaders Playbook: EIGHT STRATEGIES FOR LEADING

      Strategy 1: Social

      A Focus on Community Health by Dr. Marcus Newberry

      The Promotion of Physical Fitness and Community Health

      Strategy 2: Accountability

      Strategy 3: Recreation

      Strategy 4: Sports

      Strategy 5: Coaching

      Strategy 6: Performance By William J. Pierce, Ph.D.

      Strategy 7: Environment

      Strategy 8: Inspiration

      Summary – Call to Action

      Call to Action

      About the Author

      About Enwright Wellness

      DEDICATION

      To Molly, Catherine, Charlotte, and Robert. I am proud of all of you.

      FOREWORD

      Bob Coleman, a leader in the wellness industry, knows about the unhealthy American lifestyle that has led to myriad health problems in our country. Through his firm’s specialized design of health and wellness facilities over the last 40 years, he has observed the changes brought about by our fast-paced lifestyles. The need for corporate and community wellness centers is an outgrowth of too much fast food, too little sleep and exercise, stressful jobs, and unrewarding relationships. These poor habits are common in the pursuit of the American dream, with our desire for bigger homes, newer cars, and the latest technological gadgets. As we chase this perpetually moving target of riches, our blood pressures are soaring, glucose levels and A1C are rising, and our rates of obesity and diabetes are skyrocketing.

      Since the mid-1980s, federal, state, and local governments (along with local health departments and non-profit agencies) have instituted program after program in an attempt to stem the rising tide of obesity. Not only have the millions of dollars targeted on the promotion of healthy lifestyles failed to stop the rise in harmful habits, poor health behaviors have continued to increase over the past 30 years. We are a nation suffering from an epidemic of physical inactivity.

      Bob Coleman has a wide range of experience in community affairs. He knows, firsthand, about the vast array of efforts to improve our citizens’ health and to eradicate disease directly related to unhealthy lifestyles. He knows what works and what does not. Happily, he has seen successful leaders in various sectors of society bring about change with charisma and insights. A successful health promotion agenda can only work when it is led by someone with energy and vision.

      In his book, Bob includes a description of successful programs and the effective leaders responsible for them. He invited those leaders to tell their stories. Not only are the accounts interesting in themselves, there is much to learn from each about leadership strategies.

      Bob Coleman spearheads the effort with the energy of a man several decades younger. I have experienced few who give as much to the community. He continues a lifelong quest to enhance society and make everyone’s life richer and healthier. It has been my good fortune to get to know him.

      Bill Pierce

      Chair, Health Sciences Department

      Furman University

      Greenville, SC

      August, 2016

      PREFACE

      We have a health crisis in this country and it is time to act. Fifty percent of our population is either diabetic or pre-diabetic¹; 62% are either obese or overweight²; and a shocking 86% of our health care costs go to treating chronic disease³, much of which is preventable.

      It is not like we aren’t trying. There are tons of self-help books telling us how to lose weight, exercise, and eat better. We pay people to stop smoking, shed pounds, and submit to health screenings. We have health fairs and biggest loser contests; we track our steps with our watch or smart phone.

      If you follow any of the Corporate Wellness discussion groups on LinkedIn, you know of the constant debate about the return on investment (ROI) of various wellness programs. Vendors are on one side of the argument, experts on the other. The truth is, none of these programs work because they do not sustain

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