Payoff: The Hidden Logic That Shapes Our Motivations
By Dan Ariely
3.5/5
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About this ebook
From the economic point of view, motivation is based on a very simple trade-off: we need and want things, and we work to get them. We’re more likely to do something if we get money for it, and the more money we get, the more motivated we are.
But what if our understanding of motivation and money is all wrong? In Payoff, Dan Ariely investigates the true nature of motivation and our partial blindness to the way it works. He digs to the root of money motivation, and explains how understanding it can help us to successfully approach different choices in our lives. Along the way, Ariely explores complex questions like:
* Why are we willing to part with money on some occasions and not others?
* Should we motivate children to do chores by giving them money?
* Is there any correlation between performance efficiency and pay?
* What are the taboos surrounding money and should they be challenged?
We often, mistakenly, think that our motivations are simple and one dimensional. But motivations are about the essence of what pushes us forward, what make us human. Payoff explores the complex motivations that drive us, giving insight into what we really want in life and what we can do to get and give more of it more often.
Dan Ariely
New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.
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Reviews for Payoff
36 ratings1 review
- Rating: 4 out of 5 stars4/5Expansion of a TED talk, interesting but not a ton of new information. Good overview of the subject though so maybe worth the read.