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    The Content Marketing Strategy Guide
    The Content Marketing Strategy Guide
    The Content Marketing Strategy Guide
    Ebook64 pages22 minutes

    The Content Marketing Strategy Guide

    By Jon M. Buchan

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    About this ebook

    I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus!

    LanguageEnglish
    PublisherJon M. Buchan
    Release dateAug 12, 2016
    ISBN9781536584271
    The Content Marketing Strategy Guide
    Author

    Jon M. Buchan

    Jon M. Buchan is a veteran in the digital marketing space with 18 years experience. He loves to write and is begining his career in writing helpful guides and exciting frenetically paced fiction.

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      Book preview

      The Content Marketing Strategy Guide - Jon M. Buchan

      Who Are You?

      Congratulations on downloading this eBook entitled Content Marketing Strategy Guide: Your Formula For Achieving Success Across Social Media, PR and SEO by Jon M. Buchan.

      I ran my own digital marketing agency for 6 years. I’ve been in agency land for 10 years. I’ve been in the online business world for 15 years and I’ve experimented with creative online projects for nearly 18 years.

      I could round that up to 20 but that’d be dishonest and I want this relationship to start on the right foot.

      My Guides Are Different

      This series aims to offer only the most significant information as succinctly as possible.

      Learn the principles and practice the processes and you will get better. If you have a team, they will improve too.

      Fluff, pretentiousness and long contrived answers are banned. If you find any I have to do a press up. My editor has been given strict instructions to find and destroy any of the above crimes to writing.

      We write in an irreverent, somewhat amusing and occasionally charming style to keep you amused, interested, reading and learning.

      We take pride in how short this book is, and the lack of seriousness anywhere. I want you to enjoy this book, finish it, and get better at this discipline in record time.

      Who’s This Written For?

      For people in the following scenarios:

      •  People who lied on their CV, just got a new job and desperately need to get up to speed

      •  Your boss has made content marketing a priority and you want to sound switched on in meetings

      •  Your last few content marketing endeavours have been humiliating failures and your ego cannot withstand another

      •  You’ve read other books on content marketing but they read more like history lessons or industry analysis pieces rather than teaching you anything useful

      •  You want to out-do your work nemesis and ensure you’re the authority

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